How to use WordPress SEO By Yoast

How to use WordPress SEO By Yoast 

How to use WordPress SEO By Yoast - Simple by PeterMFL

2015 And Good SEO Basics To Challenge Google's New Future Algorithms

By German Calvo 

There are right now millions and millions of Personal Computers operating online and the numbers are growing hugely by the minute. But there are already many more mobile devices in use with Internet searching capability than there are PCs operating online. And Google knows this fact and therefore will take steps to give users a much better online searching experience.

One way the best search engine in the planet can do this is by creating icons to aid users in knowing what Google lists next to the searchers' results. This could be an unfriendly icon, for instance, when the search engines generate mobile errors for user's searches online. If they go this way, webmasters would be wise to make sure sites can be seen correctly and fast in mobiles, without any problems.

What is applicable to PCs and websites in general, can apply to mobile devices use as regards to searches online. Most of the new themes for sites out there on the web, are already mobile friendly which is what Google likes. And most probably the giant search engine, will take an aggressive stance to capture the huge number of mobile users coming online with their voice searches as well.

Google already have their Voice Search system in place which allows users to talk to their mobile phone or laptop/computer asking for a particular kind of information. This system is going to increase in the number of users that are coming online with mobile phones. The languages allowed so far are not many although it is reasonable to assume one day almost every major language will be used to voice searches online.

With this new system (well, not so new since it was introduced about 3 years ago), no doubt, will come new advances in voice recognition technology. And new advances in Google Search apps for mobile phones will be introduced as well. No doubt, speaking our queries into Google is something that will grow a lot in 2015 and the giant search engine is well prepared, already taking massive action.

Must we continue to optimize in everyday search targeting single keywords or double keyword phrases or will it be better targeting long tail keyword phrases? Where and how will the best targeted traffic be achieved for our sites? Up until now the longer tail keyword phrases were giving the most effective targeted traffic so, it looks like this will continue throughout 2015 and beyond...

Now there is the question of automation to simplify almost everything including getting social signals of approval for back links Google trust; yeah, the search engine giant is giving great importance to the social approval of signals that the major social sites register, that is why it came with their Google+ social part to join the other giants FB and Twitter. This is very important right now for Google and in will continue to be so also through 2015.

Most of what is mentioned above, really is the continuation of good SEO basics that we need to keep using. The great search engine still trusts and likes natural back links when they are relevant and diverse so users need not fear its future algorithms. Common sense, relevancy and good content plus good SEO basics will call the tune for 2015 as well.

And there is no harm in being practical, in minimizing SEO strategies and hard work, to a level that is affordable using automation even when possible.

To your success,

German Calvo is an entrepreneur marketer that likes to write posts and articles about Internet Marketing topics to help his customers get a grip with marketing online. When you go to [http://www.GermanCalvo.com/blog]http://www.GermanCalvo.com/blog, you are invited to download his FREE Internet Marketing Library of similar internet marketing topics, that together with many other posts that you can read at his other blog site: http://www.GermanCalvoBlog.com/blog can give you other insights into the world of online marketing.

Link Building - Defining Importance and Evaluating Strategies for 2015

By Supriya Lala 

Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.

Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine's algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)

Process Management

Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.

Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.

By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)

Link building - Marketer's View

Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client's website and the target audience by specifying the importance and value of the client's website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)

Links serve as a marketer's tool to indicate the relevancy and authority to Google and to the website's unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)

Link Building Strategies for 2015

With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.

Search: Online presence for business is needed to command authority, visibility and reach. Websites are the digital information brochure of the company that advertises what the business stands for. Websites can be more valuable than a brick and mortar store. Search acts as the most principal channel online for various marketing initiatives such as lead generation and conversion, image management, revenues, search visibility needs to be part of the strategy. This is validated from the fact that search accounts for major traffic source for a website. The focus in 2015 should be to enhance the search presence, improve authority and visibility of websites. This happens by acknowledging and defining link opportunity for conducting link building exercise.(5)

Relationship building with authors: Effectiveness of link building strategy depends on defining the quality criteria of websites which link back to the company's site. It is all the more important to develop relationship with websites which link back to the company site. Google not only cares about the content, but also the websites and authors which are providing the links.

The concept of 'authorship tag' aims to reflect the authority of authors and sites which are related to the content providing the links. An author rank - which marks the reputation of authors to determine content quality - is an important element of search results. Thus, 2015 will involve developing strong ties with opinion influencers and developing long term relationship with authors.(6)

Rich Content: Marketers should focus on developing high quality content having links to their website as poor content is rejected by Google. Quality is generally be defined by the unique proposition of the business and target audience. The content should have demonstrated good linkage in the area in which the website wants to rank well as it points to what has worked well. With the introduction of content based algorithm Humminbird of Google, the content should possess narrow and focused keywords related to the company's niche area.(7)

Conclusion
The established importance of link building for gaining visibility, authority, promotion and lead conversion calls for embracing best practices for link building strategy. This involves understanding the importance of search, developing relationship with influencers, developing good quality and acceptable content in a targeted niche segment for effective search marketing strategies. Creating fantastic content is of no use unless the links lead to the first page of Google in ranking.

References:

(6,7)Brian, Honigman. "Evolution of Link Building: What Link Strategies to Implement in 20." 03 February 2015. Digital Current. 17 February 2015

(2,3,5)Cory, Collins. "What Is Link-Building, and Why Does It Matter in 2015?" 13 February 2015. Search Engine Watch website. 17 February 2015

(4)Jon, Ball. "What is Link Building?" 21 July 2014. Search Engine Watch Website. 17 February 2015

(1)Rand, Fishkin. "Beginners Guide-Growing Popularity and Links." Moz Website. 17 February 2015 [http://www.comnez.com/]Comnez helps in link building by providing the SEO analysis report of your website. The link submission report would show that Comnez, has submitted at least 2000 manual links for your website per month.

Visit the [http://www.comnez.com/]company website or call for assistance:+1-319-892-0211

Top 4 SEO Trends That Will Rule in 2015

By Ganesh Paul 

The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.

Take a look at the top 4 trends that will dominate in 2015:

Be technically right with SEO while content marketing will take care of search rankings

In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!

Work on building relational strategies- Humanize your brand

Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!

Mobile-optimized website is a must as Google is insisting!

How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.

More value to be placed on social signals

Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.

Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.

The Top 3 Search Engine Marketing Tips For Local SEO in 2015

By Ray Riechert 

It is imperative for small businesses to be found at the top of local search. In 2015, the top 3 search engine marketing tips for local SEO are on-page signals, external location signals, and domain authority.

Every small business needs to have the same SEO optimization like the biggest companies in the world. One of the best ways to achieve top rankings with local SEO is to claim your business on "Google My Business".

The first search engine-marketing tip that will be important in 2015 is on-page signals. There are 3 components linked to on-page signals.

First, you must have consistent name, address and phone number (NAP) listings across all citation sites like Yelp, City Search, Merchant Circle, Google My Business, Bing Local and Yahoo Local.

Second, the use of keywords in your titles improves your ability to be found in local search. Every page of your website needs to have your name address and phone number in addition to using keywords that people typically search.

Third, the concept "Content Is King" needs to be a top priority for each and every page you create on your website. Google has placed a high priority on this concept and it will help you get ranked on page one.

The second search engine-marketing tip that will be important in 2015 is external location signals. The biggest error committed by small businesses is not having the right name, address and phone number (NAP) across all citation sites.

This may seem like a small thing, but it can be a major problem when you are competing against small businesses that do it right. "Google My Business" will list your business once you have established a phone number.

This listing is how you should have your listing across all the citation sites. There are aggregators like Neustar, Yext, UBL, Factual and Infogroup that will help you keep this information consistent.

The third search engine-marketing tip that will be important in 2015 is domain authority. The first component of domain authority is to make sure you have consistently solid SEO on your entire website and not just on your homepage.

The second component is to get higher PageRank websites to link back to your content. The simplest way to achieve this is by making sure you have content that other websites want to reference.

The third component is to link to other pages or posts you have created on your website. Internal linking can help boost your rankings on local search.

If you own a small business or a local business that needs page one exposure on the major search engines in 2015, you will need to be dialed into the three search engine marketing tips discussed in this article.

Your goal is to be found on page one of every search engine for local search. If you make sure your on-page signals, external location signals, and domain authority are spot on, you will win.

Small businesses and local businesses have limited budgets to advertise. Achieving page one rankings on all the search engines will improve your visibility tremendously. We invite you to try our free mini-course designed to help you improve your keyword research and video marketing. You can access our course by visiting http://videomarketingscholars.com

Tips For Improving Your WordPress SEO

By David Ogram 

There are two aspects to improving your WordPress SEO. The first is configuring WordPress, using inbuilt settings and WordPress SEO plugins, to gain maximum SEO benefit from the platform. The second is to ensure that your content is properly optimised so that the search engines understand that it is highly relevant to the chosen keywords, this of course is the same for any site.

Configuration
SEO of a standard WordPress installation can be improved by making a few tweaks. In most cases the easiest way to do this is by installing WordPress SEO plugins which make it easy to make changes without editing any code. However the first key changes are easy to make in WordPress itself:

Go to Settings - Permalinks and change the "Common settings" to Custom Structure = /%postname%. This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword.

Go to Settings - General and make sure the site address is set to include or exclude www as you wish (see Canonical URLs below). It is also worthwhile setting this in Google Webmaster Tools. You want to avoid using both as this can be seen as duplicate content and you could get backlinks to both thereby diluting the benefit of your link building.

Then install the "All in One SEO Pack" WordPress SEO Plugin. This is the best known WordPress SEO Plugin and for good reason. It helps your WordPress SEO in many ways by giving you amongst others:

* The ability to add a meta description and keywords for the site and each page/post - it is best to write the description manually rather than allow it to be auto generated by the plugin or indeed, by the search engines.
* Control of the format of the various titles. I prefer to just have the page title showing on the search engines. You can add keywords but it is best to leave this alone.
* Option to prevent indexing of Categories and other duplicate content. The structure of WordPress means that there is always duplicate content as each post is duplicated by category, tags, date and author.
* Control of URLs. Make sure that Canonical URLs is ticked as this avoids having duplicate URLs for the same page.

 You can also add WordPress SEO plugins which for example:

* Shorten your ULRs by removing unnecessary words
* Cache the pages/posts to speed up page loading
* No-Follow external links
* Add Internal Links automatically
* Make commenting more user friendly

Content Optimisation
Whilst the above all help to maximise WordPress SEO it is important to emphasise that the most important task is to ensure that the content is properly search engine optimised by, for example:

* Using the keyword in the title, header tags, first and last sentence and at a reasonable density throughout the text.
* Ensuring each page/post includes an image and using the keyword as the ALT text.
* Having links to other pages on the site.
* Having external (no-follow) links to authority sites.

One way to check this is to use a WordPress SEO plugin that analyses your content and tells you want needs to be changed.

I use the SEOPressor [http://seo-plugin.net/wordpress-seo-what-you-need-to-do]WordPress SEO Plugin to do this and I like it particularly because of the time it saves me. You simply have to follow its recommendations. [http://seo-plugin.net/go]Click Here to learn more.

SEO Tips For Your WordPress Blog

By Bryan Joseph King 

A lot of blogs are using WordPress because it is one of the most SEO-friendly Content Management System (CMS). So here i am going to list some SEO tips to improve your WordPress blog. These are important things to get your WordPress blog optimized. It will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc.


Install WordPress Plugins

You can get a lot of free plugins online and they will help a lot in optimizing your blog.



Optimize permalinks

The default permalink is not SEO-friendly and should be changed right away. For me, the most SEO-friendly would be to use /%postname%/ which will make something like this yoursitename/yourpostname . You can change your permalink by going to Settings >> Permalinks and choose custom structure and input /%postname%/ .



Optimize page titles

Page titles are the most important in your single page and should be placed between h1 tags. Titles should be short but keyword-rich.



Remove hyperlink of the Title of your single posts

I saw a lot of blogs that hyperlinks the title of their single posts and this is no longer needed since it will still link on the same page. You can easily edit it at Presentation and edit the single.php file.



Validate your code

There are a lot of tools online that you can use to validate your code. By validating your code, it will help search engines to crawl your site easier. This requires knowledge in web design to fix these codes so if you can't do it, you can hire a web developer to do it for you.



Add Meta Keywords and Description

Always add meta keywords and description to your blogs because it will help the search engines to identify what kind of blog you have. Choose your keywords wisely (means that you choose keywords that are not so competitive but has a good search volume).



Deep-Linking your posts

Deep-linking is where a post of yours links to another related post of yours. Choose the keywords to hyperlink wisely, choose the one that fits most to the post that you'll be linking.


I am Bryan Joseph King and I'm a programmer and at the same time doing SEO and I'm here to share tips on how to optimize your site or blog. Hope these tips of mine will be a help to you and bring more traffic to your blog/site.

I'm the owner of http://yourdailyguide.org/ and Your Daily Guide is a site where you can get news and information about search engine optimization, improving your WordPress blog, programming tips, and other things that are related to the internet.

Get More Traffic To Your WordPress Blog With These 5 SEO Tips

By Roger Weavers 

SEO is pretty much the same for most websites. Whether you have a static site or a blog you still need to focus on the same elements and ranking factors. There are many plug-ins available for WordPress to help you with SEO but you still need to understand the basics to use these plug-ins correctly. Here are my 5 top tips to improve the rankings of your WordPress blog.

1: Use a SEO Plug-in and change your permalinks

There are many on page factors that the search engines use to decide how well your website will rank. The plug-in I recommend for this is WordPress SEO by Yoast. There are other similar SEO plug-ins but I think that Yoast is the most powerful.

Yoast checks 13 different elements of your posts and pages including making sure your keyword appear in the correct places on the page and it also checks the quality of your content. Google assigns a quality score you your content, a high score will help improve your rankings. The higher your quality score the less backlinks you will need to achieve top rankings.

One thing that is very important is to use keywords in your page URLs. By default WordPress will assign numbers to each page, to get your URLs created with your keyword simply go to "settings" > "Permalinks" and select "postname"

2: How to avoid duplicate content.

Some of the inbuilt functions of WordPress can actually cause SEO problems for you. If you use "Tags" and "Categories" this can create duplicate content and affect your rankings. There are many mis-conceptions about duplicate content but my understanding is that when Google detects duplicate content, whether on the same website or different websites it will choose a copy of the content to be the master copy and this will rank in Google's primary index. All other copies will be relegated to the secondary index.

By using many Tags and Categories you may create duplicate content, a tag page with one post on it will be virtually identical to the actual post page and if Google determines that the tag page is the master it may not rank as well as the actual post page. The same thing can happen with category pages. I recommend you do not use tags and if you use category pages make sure that you have at least 2 or 3 posts in each category and provide a detailed description at the top of each category page.

3: Build Trust using Internal Linking.

It is useful to have a good internal linking structure on your blog. Creating "in text links" to other related pages will help search engine index your site and improve you rankings by linking relevant pages together. There is a plug-in that creates these "in text links" but from what I have seen it does not work very well and can cause problems. Therefore I recommend you create "in text" links manually. There is a plug-in that I do use which lists a number of related posts at the end of each post. This seems to work better.

Another type of link you can use in your posts is outbound links to authority websites. Don't do this too often but a few links out to authority sites will give your blog more trust.

4: Gain Backlinks Using "Trackbacks and Pingbacks"

With any website, when optimising for competitive keywords you will need to get some backlinks to improve your rankings. There are many ways to do this and there are some methods built-in to WordPress and other plug-ins available to help you.

WordPress has two built in functions called "Trackbacks and Pingbacks". This enables you to get links from other blogs that have these functions enabled. When you add a link to another blog in your post the other blog owner will receive a trackback, if they approve the trackback a link will appear in the comments section of their post you linked to with a link back to your blog.

 5: Gain More Backlinks Using Comments

A useful plug-in to gain more backlinks is CommentLuv. This allows people that also use CommentLuv to leave a comment on your blog with a link back to their latest blog post. To get backlinks to your site you must visit other blogs using CommentLuv and leave a comment. You should also leave comments on blogs that are not using CommentLuv, you won't get a link with keyword rich anchor text but you will still get a link. Make sure you leave a useful comment and you will get readers clicking through to your blog.

There are many more ways to improve the rankings of your blog, some you will find on my blog so click on the link in the bio to visit and find out more.

Roger Weavers runs [http://www.sytecweb.co.uk]Sytec Web Design from Folkestone in Kent. He specialises in search engine optimisation and also offers a complete web design and Internet marketing service. Roger also runs a web hosting service as well as a number of websites providing information about website building, ecommerce and web audio. Read more at Roger's Blog, [http://www.rogerweavers.com]SEO Help & Advice.

WordPress SEO For Achieving Top Google Rankings

By Roger Neves 

If you have hung around the internet and gotten a little whiff of the SEO updates, you would have already gathered that if you have your website optimized, you stand the chance of getting better hits and more profits and ranking on the search engines. However, it might seem like something unattainable since you might not have any idea of how you can get the necessary optimization for your blog.

At first, most bloggers are often undecided on the kind of software that would be ideal for their blogging enterprise, but with time, they come to settle on the WordPress option.

However, I am always amazed when I discover that many people who make use of WordPress do not actually know anything about WordPress SEO. They have basically no knowledge of the workings of the SEO tips and training that is imperative for their online success. I do not advise you to ignore that WordPress SEO training as you would be doing yourself more harm than good. Once you make a wonderful combination of SEO and WordPress, you would be amazed yourself at the possibilities that could result from such a combination. Trying to effectively tap into the wonders of SEO without using WordPress is essentially like trying to fill up a Jacuzzi with a basket.

Basically, I can tell you of two WordPress programs that would achieve the desired effect for you. I know that there are many people out there who would smile at the prospect of making money, but are decidedly hesitant about spending some investment along the way. For these people the WordPress SEO training would be quite good, since this affords them the opportunity to make money without spending any of theirs.

I am sure you are not disputing if I tell you this: WordPress is the best blogging platform. It has its reasons too; it is easy to install, free of charge and a very good friend of google. Here are some ways you can use in optimizing your blog for better visibility on the search engines.

Step 1: Keyword research. You see, the keywords are the main things that would determine how far you would go in the SEO soup. It is therefore important for you to have a well composed list of your keywords. However here is a little tip for you; the best free tool you can use for your keyword research is the Google keyword research tool.

Step 2: customize your WordPress blog for Google SEO. First of all, of course, you should log on to your dashboard, go to settings and permalinks. Once there, alter the default structure of your blog. Click on the radio button with the "custom" header and insert /%postname%/ in the box.

Step 3: Write content.  Also, do not forget to write regularly. Don't be irregular in your writing, and make sure your articles are quality, since there is nothing a search engine loves more. [http://wpclassifieds.net]Premium WordPress Themes - Out of the box solutions for small business and pro bloggers. Take your blogs to the next level now with the most popular and high quality [http://wpclassifieds.net]Premium WordPress themes!

5 WordPress SEO Tips to Higher Rankings

By Bey Luen Chung 

WordPress is an excellent blogging platform. WordPress itself is a pretty well structured and optimized. It does a good job at allowing every single page to be indexed by search engines easily.

However it can still be improved further to get higher rankings in search engines. Here are 5 simple yet important SEO tips.

1. Use Friendly Permalink Structure

There are some debate which permalink structure is the best for SEO. Whichever you choose you must include the title of the post within the URL. It is no point in creating keyword rich titles if they don't actually show up in the URL.

2. Create Keyword Rich Post Titles

The 2nd tip is to create keyword rich post titles for every post. The keywords must be relating to the content that you have written. It is important that you make the title interesting to attract people clicking on it.

3. Optimize Meta Description Tag

Meta description is a very important tag in SEO. It allows you to control the description showing in the search engine result pages. You can put in your keywords to strengthen SEO effects. Besides, writing interesting meta description can help potential readers to click on your link.

4. Generate XML Sitemaps

XML sitemaps is essential for search engines to know how many content in your blog. It doesn't help your search engine rankings but it helps search engines to index your web pages.

5. Optimize Your Post Content

The last tip is to write content with optimization in mind. You should repeat a few times the keyword you are targeting in various places in your post.

Chung Bey Luen is an online entrepreneur from Singapore. He is focusing on SEO, social bookmarking, social networking and various traffic attraction strategies. He is actively blogging at SEO blog [http://www.bloghighlight.com].

Bey Luen is also the creator of Definitive WordPress SEO Guide e-book [http://www.bloghighlight.com/definitive-wordpress-seo].