By Ganesh Paul
The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.
Take a look at the top 4 trends that will dominate in 2015:
Be technically right with SEO while content marketing will take care of search rankings
In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!
Work on building relational strategies- Humanize your brand
Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!
Mobile-optimized website is a must as Google is insisting!
How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.
More value to be placed on social signals
Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.
Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.
