If you are running a website it is an absolute necessity to implement search engine optimization if you want people searching the Internet to find it.
SEO can be classed as the fine art of creating a website that is relevant and important to search engines, so that it will rank highly on the search engine index, and gain unlimited targeted traffic.
When optimizing a web page there are two key elements that have to be considered:
1. Keywords for relevance and
2. Links for importance
Here are the top 3 SEO Tips you should implement in order to achieve success and high profile ranking.
Tip #1
Use of Keywords
Choosing what keywords to use is the first action you have to take in your SEO formulation.
You will choose from the keywords people are putting into their browsers when searching the internet for information.
Keyword And Domain Name
The first place to use keyword/s is in your domain name. When deciding on what name to give your website you should first of all research the keywords for the chosen niche and try to use keywords in the domain name. For example, the key word 'weight loss diet' is searched for quite often in the weight loss niche. Therefore is makes sense to create a domain name such as 'weightlossdiet.com'
Another tactic you could use that will further enhance your domain name is to use hyphens. This allows you to type the domain exactly as the keyword is put into the search engine.
Single Keyword versus Keyword phrases
I usually recommend targeting phrases rather than single keywords. For most businesses there's simply too much competition for single keywords, and you could end up spending $2-$10 a keyword if you are using PPC (pay per click).
Plural versus singular keywords
For example, should you use 'tennis shoe' or 'tennis shoes'?
In order to answer this question, you need to find out what your target visitors are actually searching for. It is highly likely that they will be searching for 'tennis shoes', after all who only wants to purchase a single 'tennis shoe?'
In reality there is no reason why you cannot target both and still enjoy a high ranking.
Tip #2
What's In A Domain Name?
OK you've chosen the niche and keyword/s phrases you intend to use to market your website, so the next step is to purchase a domain name for your website. When you buy your domain name you must include keyword/s or phrases within the domain.
Including keyword/s and phrases in your domain name is also useful because it will help to brand your business, give people a way to remember your company, attract sponsors,get link partners and advertisers queuing up to place ads.
Tips #3
Create A Keyword Rich Title
After purchasing a domain name you will proceed to create your webpage for promote your product or service. The most important element of the webpage is the title. You have to create a keyword enriched title that is suitable for search engine optimization.
However, advertising using terms with a catchy title or catch phrase may not be as effective for Internet marketing as it is for newspapers and magazines.
A good SEO Title should not only include keyword/s but should also be written for the benefit of the search engine robots that spider the Internet. For example, say you use the keywords 'The world's loveliest music' may not be as appropriate as 'Love music for lovers' as the search terms 'love music' or 'love music for lovers' will be searched for much more than 'world' or 'loveliest'.
