SEO Tutorial For Beginners

By Ganesh Paul

The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.

Take a look at the top 4 trends that will dominate in 2015:

Be technically right with SEO while content marketing will take care of search rankings

In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!

Work on building relational strategies- Humanize your brand

Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!

Mobile-optimized website is a must as Google is insisting!

How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.

More value to be placed on social signals

Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.

Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.

The Top 3 Search Engine Marketing Tips For Local SEO in 2015

By Ray Riechert

It is imperative for small businesses to be found at the top of local search. In 2015, the top 3 search engine marketing tips for local SEO are on-page signals, external location signals, and domain authority.

Every small business needs to have the same SEO optimization like the biggest companies in the world. One of the best ways to achieve top rankings with local SEO is to claim your business on "Google My Business".

The first search engine-marketing tip that will be important in 2015 is on-page signals. There are 3 components linked to on-page signals.

First, you must have consistent name, address and phone number (NAP) listings across all citation sites like Yelp, City Search, Merchant Circle, Google My Business, Bing Local and Yahoo Local.

Second, the use of keywords in your titles improves your ability to be found in local search. Every page of your website needs to have your name address and phone number in addition to using keywords that people typically search.

Third, the concept "Content Is King" needs to be a top priority for each and every page you create on your website. Google has placed a high priority on this concept and it will help you get ranked on page one.

The second search engine-marketing tip that will be important in 2015 is external location signals. The biggest error committed by small businesses is not having the right name, address and phone number (NAP) across all citation sites.

This may seem like a small thing, but it can be a major problem when you are competing against small businesses that do it right. "Google My Business" will list your business once you have established a phone number.

This listing is how you should have your listing across all the citation sites. There are aggregators like Neustar, Yext, UBL, Factual and Infogroup that will help you keep this information consistent.

The third search engine-marketing tip that will be important in 2015 is domain authority. The first component of domain authority is to make sure you have consistently solid SEO on your entire website and not just on your homepage.

The second component is to get higher PageRank websites to link back to your content. The simplest way to achieve this is by making sure you have content that other websites want to reference.

The third component is to link to other pages or posts you have created on your website. Internal linking can help boost your rankings on local search.

If you own a small business or a local business that needs page one exposure on the major search engines in 2015, you will need to be dialed into the three search engine marketing tips discussed in this article.

Your goal is to be found on page one of every search engine for local search. If you make sure your on-page signals, external location signals, and domain authority are spot on, you will win.

Small businesses and local businesses have limited budgets to advertise. Achieving page one rankings on all the search engines will improve your visibility tremendously. We invite you to try our free mini-course designed to help you improve your keyword research and video marketing. You can access our course by visiting http://videomarketingscholars.com

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