SEO Tutorial For Beginners

By German Calvo

There are right now millions and millions of Personal Computers operating online and the numbers are growing hugely by the minute. But there are already many more mobile devices in use with Internet searching capability than there are PCs operating online. And Google knows this fact and therefore will take steps to give users a much better online searching experience.

One way the best search engine in the planet can do this is by creating icons to aid users in knowing what Google lists next to the searchers' results. This could be an unfriendly icon, for instance, when the search engines generate mobile errors for user's searches online. If they go this way, webmasters would be wise to make sure sites can be seen correctly and fast in mobiles, without any problems.

What is applicable to PCs and websites in general, can apply to mobile devices use as regards to searches online. Most of the new themes for sites out there on the web, are already mobile friendly which is what Google likes. And most probably the giant search engine, will take an aggressive stance to capture the huge number of mobile users coming online with their voice searches as well.

Google already have their Voice Search system in place which allows users to talk to their mobile phone or laptop/computer asking for a particular kind of information. This system is going to increase in the number of users that are coming online with mobile phones. The languages allowed so far are not many although it is reasonable to assume one day almost every major language will be used to voice searches online.

With this new system (well, not so new since it was introduced about 3 years ago), no doubt, will come new advances in voice recognition technology. And new advances in Google Search apps for mobile phones will be introduced as well. No doubt, speaking our queries into Google is something that will grow a lot in 2015 and the giant search engine is well prepared, already taking massive action.

Must we continue to optimize in everyday search targeting single keywords or double keyword phrases or will it be better targeting long tail keyword phrases? Where and how will the best targeted traffic be achieved for our sites? Up until now the longer tail keyword phrases were giving the most effective targeted traffic so, it looks like this will continue throughout 2015 and beyond...

Now there is the question of automation to simplify almost everything including getting social signals of approval for back links Google trust; yeah, the search engine giant is giving great importance to the social approval of signals that the major social sites register, that is why it came with their Google+ social part to join the other giants FB and Twitter. This is very important right now for Google and in will continue to be so also through 2015.

Most of what is mentioned above, really is the continuation of good SEO basics that we need to keep using. The great search engine still trusts and likes natural back links when they are relevant and diverse so users need not fear its future algorithms. Common sense, relevancy and good content plus good SEO basics will call the tune for 2015 as well.

And there is no harm in being practical, in minimizing SEO strategies and hard work, to a level that is affordable using automation even when possible.

To your success,

German Calvo is an entrepreneur marketer that likes to write posts and articles about Internet Marketing topics to help his customers get a grip with marketing online. When you go to [http://www.GermanCalvo.com/blog]http://www.GermanCalvo.com/blog, you are invited to download his FREE Internet Marketing Library of similar internet marketing topics, that together with many other posts that you can read at his other blog site: http://www.GermanCalvoBlog.com/blog can give you other insights into the world of online marketing.

Link Building - Defining Importance and Evaluating Strategies for 2015

By Supriya Lala

Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.

Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine's algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)

Process Management

Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.

Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.

By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)

Link building - Marketer's View

Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client's website and the target audience by specifying the importance and value of the client's website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)

Links serve as a marketer's tool to indicate the relevancy and authority to Google and to the website's unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)

Link Building Strategies for 2015

With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.

Search: Online presence for business is needed to command authority, visibility and reach. Websites are the digital information brochure of the company that advertises what the business stands for. Websites can be more valuable than a brick and mortar store. Search acts as the most principal channel online for various marketing initiatives such as lead generation and conversion, image management, revenues, search visibility needs to be part of the strategy. This is validated from the fact that search accounts for major traffic source for a website. The focus in 2015 should be to enhance the search presence, improve authority and visibility of websites. This happens by acknowledging and defining link opportunity for conducting link building exercise.(5)

Relationship building with authors: Effectiveness of link building strategy depends on defining the quality criteria of websites which link back to the company's site. It is all the more important to develop relationship with websites which link back to the company site. Google not only cares about the content, but also the websites and authors which are providing the links.

The concept of 'authorship tag' aims to reflect the authority of authors and sites which are related to the content providing the links. An author rank - which marks the reputation of authors to determine content quality - is an important element of search results. Thus, 2015 will involve developing strong ties with opinion influencers and developing long term relationship with authors.(6)

Rich Content: Marketers should focus on developing high quality content having links to their website as poor content is rejected by Google. Quality is generally be defined by the unique proposition of the business and target audience. The content should have demonstrated good linkage in the area in which the website wants to rank well as it points to what has worked well. With the introduction of content based algorithm Humminbird of Google, the content should possess narrow and focused keywords related to the company's niche area.(7)

Conclusion
The established importance of link building for gaining visibility, authority, promotion and lead conversion calls for embracing best practices for link building strategy. This involves understanding the importance of search, developing relationship with influencers, developing good quality and acceptable content in a targeted niche segment for effective search marketing strategies. Creating fantastic content is of no use unless the links lead to the first page of Google in ranking.

References:

(6,7)Brian, Honigman. "Evolution of Link Building: What Link Strategies to Implement in 20." 03 February 2015. Digital Current. 17 February 2015

(2,3,5)Cory, Collins. "What Is Link-Building, and Why Does It Matter in 2015?" 13 February 2015. Search Engine Watch website. 17 February 2015

(4)Jon, Ball. "What is Link Building?" 21 July 2014. Search Engine Watch Website. 17 February 2015

(1)Rand, Fishkin. "Beginners Guide-Growing Popularity and Links." Moz Website. 17 February 2015 [http://www.comnez.com/]Comnez helps in link building by providing the SEO analysis report of your website. The link submission report would show that Comnez, has submitted at least 2000 manual links for your website per month.

Visit the [http://www.comnez.com/]company website or call for assistance:+1-319-892-0211

Top 4 SEO Trends That Will Rule in 2015

By Ganesh Paul

The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.

Take a look at the top 4 trends that will dominate in 2015:

Be technically right with SEO while content marketing will take care of search rankings

In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!

Work on building relational strategies- Humanize your brand

Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!

Mobile-optimized website is a must as Google is insisting!

How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.

More value to be placed on social signals

Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.

Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.

Tips For Improving Your WordPress SEO

By David Ogram

There are two aspects to improving your WordPress SEO. The first is configuring WordPress, using inbuilt settings and WordPress SEO plugins, to gain maximum SEO benefit from the platform. The second is to ensure that your content is properly optimised so that the search engines understand that it is highly relevant to the chosen keywords, this of course is the same for any site.

Configuration
SEO of a standard WordPress installation can be improved by making a few tweaks. In most cases the easiest way to do this is by installing WordPress SEO plugins which make it easy to make changes without editing any code. However the first key changes are easy to make in WordPress itself:

Go to Settings - Permalinks and change the "Common settings" to Custom Structure = /%postname%. This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword.

Go to Settings - General and make sure the site address is set to include or exclude www as you wish (see Canonical URLs below). It is also worthwhile setting this in Google Webmaster Tools. You want to avoid using both as this can be seen as duplicate content and you could get backlinks to both thereby diluting the benefit of your link building.

Then install the "All in One SEO Pack" WordPress SEO Plugin. This is the best known WordPress SEO Plugin and for good reason. It helps your WordPress SEO in many ways by giving you amongst others:

* The ability to add a meta description and keywords for the site and each page/post - it is best to write the description manually rather than allow it to be auto generated by the plugin or indeed, by the search engines.
* Control of the format of the various titles. I prefer to just have the page title showing on the search engines. You can add keywords but it is best to leave this alone.
* Option to prevent indexing of Categories and other duplicate content. The structure of WordPress means that there is always duplicate content as each post is duplicated by category, tags, date and author.
* Control of URLs. Make sure that Canonical URLs is ticked as this avoids having duplicate URLs for the same page.

You can also add WordPress SEO plugins which for example:

* Shorten your ULRs by removing unnecessary words
* Cache the pages/posts to speed up page loading
* No-Follow external links
* Add Internal Links automatically
* Make commenting more user friendly

Content Optimisation
Whilst the above all help to maximise WordPress SEO it is important to emphasise that the most important task is to ensure that the content is properly search engine optimised by, for example:

* Using the keyword in the title, header tags, first and last sentence and at a reasonable density throughout the text.
* Ensuring each page/post includes an image and using the keyword as the ALT text.
* Having links to other pages on the site.
* Having external (no-follow) links to authority sites.

One way to check this is to use a WordPress SEO plugin that analyses your content and tells you want needs to be changed.

I use the SEOPressor [http://seo-plugin.net/wordpress-seo-what-you-need-to-do]WordPress SEO Plugin to do this and I like it particularly because of the time it saves me. You simply have to follow its recommendations. [http://seo-plugin.net/go]Click Here to learn more.

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