Search Engine Optimization 2015

Search Engine Optimization 2015

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2015 And Good SEO Basics To Challenge Google's New Future Algorithms

By German Calvo 

There are right now millions and millions of Personal Computers operating online and the numbers are growing hugely by the minute. But there are already many more mobile devices in use with Internet searching capability than there are PCs operating online. And Google knows this fact and therefore will take steps to give users a much better online searching experience.

One way the best search engine in the planet can do this is by creating icons to aid users in knowing what Google lists next to the searchers' results. This could be an unfriendly icon, for instance, when the search engines generate mobile errors for user's searches online. If they go this way, webmasters would be wise to make sure sites can be seen correctly and fast in mobiles, without any problems.

What is applicable to PCs and websites in general, can apply to mobile devices use as regards to searches online. Most of the new themes for sites out there on the web, are already mobile friendly which is what Google likes. And most probably the giant search engine, will take an aggressive stance to capture the huge number of mobile users coming online with their voice searches as well.

Google already have their Voice Search system in place which allows users to talk to their mobile phone or laptop/computer asking for a particular kind of information. This system is going to increase in the number of users that are coming online with mobile phones. The languages allowed so far are not many although it is reasonable to assume one day almost every major language will be used to voice searches online.

With this new system (well, not so new since it was introduced about 3 years ago), no doubt, will come new advances in voice recognition technology. And new advances in Google Search apps for mobile phones will be introduced as well. No doubt, speaking our queries into Google is something that will grow a lot in 2015 and the giant search engine is well prepared, already taking massive action.

Must we continue to optimize in everyday search targeting single keywords or double keyword phrases or will it be better targeting long tail keyword phrases? Where and how will the best targeted traffic be achieved for our sites? Up until now the longer tail keyword phrases were giving the most effective targeted traffic so, it looks like this will continue throughout 2015 and beyond...

Now there is the question of automation to simplify almost everything including getting social signals of approval for back links Google trust; yeah, the search engine giant is giving great importance to the social approval of signals that the major social sites register, that is why it came with their Google+ social part to join the other giants FB and Twitter. This is very important right now for Google and in will continue to be so also through 2015.

Most of what is mentioned above, really is the continuation of good SEO basics that we need to keep using. The great search engine still trusts and likes natural back links when they are relevant and diverse so users need not fear its future algorithms. Common sense, relevancy and good content plus good SEO basics will call the tune for 2015 as well.

And there is no harm in being practical, in minimizing SEO strategies and hard work, to a level that is affordable using automation even when possible.

To your success,

German Calvo is an entrepreneur marketer that likes to write posts and articles about Internet Marketing topics to help his customers get a grip with marketing online. When you go to [http://www.GermanCalvo.com/blog]http://www.GermanCalvo.com/blog, you are invited to download his FREE Internet Marketing Library of similar internet marketing topics, that together with many other posts that you can read at his other blog site: http://www.GermanCalvoBlog.com/blog can give you other insights into the world of online marketing.

Top 4 SEO Trends That Will Rule in 2015

By Ganesh Paul 

The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.

Take a look at the top 4 trends that will dominate in 2015:

Be technically right with SEO while content marketing will take care of search rankings

In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!

Work on building relational strategies- Humanize your brand

Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!

Mobile-optimized website is a must as Google is insisting!

How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.

More value to be placed on social signals

Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.

Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.