Search Engine Optimization 2015
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Showing posts with label SEO tips. Show all posts
Showing posts with label SEO tips. Show all posts
Top Google SEO Tips - Secrets and Tricks 2015
Top Google SEO Tips - Secrets and Tricks 2015
Top Google SEO Tips, Secrets, and Tricks... by CurleyKalel
Search Engine Optimization SEO Tutorial 2015
Search Engine Optimization SEO Tutorial 2015
Search Engine Optimization SEO Tutorial by developer-pk
Top 4 SEO Trends That Will Rule in 2015
By Ganesh Paul
The world of SEO is dynamic and ever-evolving. The SEO industry has revamped itself from 2011 for the better, after the rolling out of Google algorithm updates. Search Engine optimization is in no way dying out but converging with the other aspects of digital marketing like content marketing and social media marketing. Now it is mainly three players- namely a SEO analyst, a social media specialist and a content marketing expert- who are going to build the game plan for an online business to earn exposure, climb up the search engine ranking ladder.
Take a look at the top 4 trends that will dominate in 2015:
Be technically right with SEO while content marketing will take care of search rankings
In 2015, SEO will be about dealing with the technical elements involving Meta tags, keyword research and getting a clean certificate for doing away with indexing issues. Content marketing will act as the strong backbone influencing search visibility. SEO and content go hand in hand and companies who are not sketching an effective content marketing plan, they are surely going to miss out on something really big. For such agencies, it is time to rethink now and avoid failure!
Work on building relational strategies- Humanize your brand
Technical accomplishment is not everything and without adding that humanizing touch, no brand can survive in this competitive business domain. Relational strategies like getting involved in blogger outreach campaigns, participating in the social media channels, getting engaged in the true sense of the term with customers - can add that human face to a brand. Being receptive to suggestions of your target customers, paying heed to social media reviews, ratings and recommendations is something that can help a brand to grow, have higher conversions and, therefore, a better profit chart!
Mobile-optimized website is a must as Google is insisting!
How a website performs on mobile devices is going to be crucial in 2015. Google has been very strict penalizing websites that could not satisfy mobile users. Mobile is getting bigger in every sphere and a SEO friendly website ought to be mobile optimized, too! The mobile users are in need of information 'on the go' and websites failing to do that will observe their search engine ranking dropping, affecting their conversion rates, also.
More value to be placed on social signals
Gone are the days when resorting to short-cut routes for achieving short-term success worked for search engine optimization via awful strategies. Now it is only about playing the fair game for the companies offering SEO services so that the websites of their clients can find a place in the good books of Google. An era observing the end of link-farming, spamming gave way to earning credibility for a website and here social signals is going to be taken account in a bigger way in 2015. A strong online presence in the different social channels like Google+, Facebook, Twitter and the likes not only helps in improving search engine ranking, but pushing the click-through rate of content in the results page. In the ranking algorithm in 2015, social signals will definitely play a significant role.
Ganesh Paul of this marketing is a [http://www.dubseo.co.uk/]SEO expert and takes great interest in the field of digital marketing.
Tips For Improving Your WordPress SEO
By David Ogram
There are two aspects to improving your WordPress SEO. The first is configuring WordPress, using inbuilt settings and WordPress SEO plugins, to gain maximum SEO benefit from the platform. The second is to ensure that your content is properly optimised so that the search engines understand that it is highly relevant to the chosen keywords, this of course is the same for any site.
Configuration
SEO of a standard WordPress installation can be improved by making a few tweaks. In most cases the easiest way to do this is by installing WordPress SEO plugins which make it easy to make changes without editing any code. However the first key changes are easy to make in WordPress itself:
Go to Settings - Permalinks and change the "Common settings" to Custom Structure = /%postname%. This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword.
Go to Settings - General and make sure the site address is set to include or exclude www as you wish (see Canonical URLs below). It is also worthwhile setting this in Google Webmaster Tools. You want to avoid using both as this can be seen as duplicate content and you could get backlinks to both thereby diluting the benefit of your link building.
Then install the "All in One SEO Pack" WordPress SEO Plugin. This is the best known WordPress SEO Plugin and for good reason. It helps your WordPress SEO in many ways by giving you amongst others:
* The ability to add a meta description and keywords for the site and each page/post - it is best to write the description manually rather than allow it to be auto generated by the plugin or indeed, by the search engines.
* Control of the format of the various titles. I prefer to just have the page title showing on the search engines. You can add keywords but it is best to leave this alone.
* Option to prevent indexing of Categories and other duplicate content. The structure of WordPress means that there is always duplicate content as each post is duplicated by category, tags, date and author.
* Control of URLs. Make sure that Canonical URLs is ticked as this avoids having duplicate URLs for the same page.
You can also add WordPress SEO plugins which for example:
* Shorten your ULRs by removing unnecessary words
* Cache the pages/posts to speed up page loading
* No-Follow external links
* Add Internal Links automatically
* Make commenting more user friendly
Content Optimisation
Whilst the above all help to maximise WordPress SEO it is important to emphasise that the most important task is to ensure that the content is properly search engine optimised by, for example:
* Using the keyword in the title, header tags, first and last sentence and at a reasonable density throughout the text.
* Ensuring each page/post includes an image and using the keyword as the ALT text.
* Having links to other pages on the site.
* Having external (no-follow) links to authority sites.
One way to check this is to use a WordPress SEO plugin that analyses your content and tells you want needs to be changed.
I use the SEOPressor [http://seo-plugin.net/wordpress-seo-what-you-need-to-do]WordPress SEO Plugin to do this and I like it particularly because of the time it saves me. You simply have to follow its recommendations. [http://seo-plugin.net/go]Click Here to learn more.
SEO Tips For Your WordPress Blog
By Bryan Joseph King
A lot of blogs are using WordPress because it is one of the most SEO-friendly Content Management System (CMS). So here i am going to list some SEO tips to improve your WordPress blog. These are important things to get your WordPress blog optimized. It will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc.
Install WordPress Plugins
You can get a lot of free plugins online and they will help a lot in optimizing your blog.
Optimize permalinks
The default permalink is not SEO-friendly and should be changed right away. For me, the most SEO-friendly would be to use /%postname%/ which will make something like this yoursitename/yourpostname . You can change your permalink by going to Settings >> Permalinks and choose custom structure and input /%postname%/ .
Optimize page titles
Page titles are the most important in your single page and should be placed between h1 tags. Titles should be short but keyword-rich.
Remove hyperlink of the Title of your single posts
I saw a lot of blogs that hyperlinks the title of their single posts and this is no longer needed since it will still link on the same page. You can easily edit it at Presentation and edit the single.php file.
Validate your code
There are a lot of tools online that you can use to validate your code. By validating your code, it will help search engines to crawl your site easier. This requires knowledge in web design to fix these codes so if you can't do it, you can hire a web developer to do it for you.
Add Meta Keywords and Description
Always add meta keywords and description to your blogs because it will help the search engines to identify what kind of blog you have. Choose your keywords wisely (means that you choose keywords that are not so competitive but has a good search volume).
Deep-Linking your posts
Deep-linking is where a post of yours links to another related post of yours. Choose the keywords to hyperlink wisely, choose the one that fits most to the post that you'll be linking.
I am Bryan Joseph King and I'm a programmer and at the same time doing SEO and I'm here to share tips on how to optimize your site or blog. Hope these tips of mine will be a help to you and bring more traffic to your blog/site.
I'm the owner of http://yourdailyguide.org/ and Your Daily Guide is a site where you can get news and information about search engine optimization, improving your WordPress blog, programming tips, and other things that are related to the internet.
Get More Traffic To Your WordPress Blog With These 5 SEO Tips
By Roger Weavers
SEO is pretty much the same for most websites. Whether you have a static site or a blog you still need to focus on the same elements and ranking factors. There are many plug-ins available for WordPress to help you with SEO but you still need to understand the basics to use these plug-ins correctly. Here are my 5 top tips to improve the rankings of your WordPress blog.
1: Use a SEO Plug-in and change your permalinks
There are many on page factors that the search engines use to decide how well your website will rank. The plug-in I recommend for this is WordPress SEO by Yoast. There are other similar SEO plug-ins but I think that Yoast is the most powerful.
Yoast checks 13 different elements of your posts and pages including making sure your keyword appear in the correct places on the page and it also checks the quality of your content. Google assigns a quality score you your content, a high score will help improve your rankings. The higher your quality score the less backlinks you will need to achieve top rankings.
One thing that is very important is to use keywords in your page URLs. By default WordPress will assign numbers to each page, to get your URLs created with your keyword simply go to "settings" > "Permalinks" and select "postname"
2: How to avoid duplicate content.
Some of the inbuilt functions of WordPress can actually cause SEO problems for you. If you use "Tags" and "Categories" this can create duplicate content and affect your rankings. There are many mis-conceptions about duplicate content but my understanding is that when Google detects duplicate content, whether on the same website or different websites it will choose a copy of the content to be the master copy and this will rank in Google's primary index. All other copies will be relegated to the secondary index.
By using many Tags and Categories you may create duplicate content, a tag page with one post on it will be virtually identical to the actual post page and if Google determines that the tag page is the master it may not rank as well as the actual post page. The same thing can happen with category pages. I recommend you do not use tags and if you use category pages make sure that you have at least 2 or 3 posts in each category and provide a detailed description at the top of each category page.
3: Build Trust using Internal Linking.
It is useful to have a good internal linking structure on your blog. Creating "in text links" to other related pages will help search engine index your site and improve you rankings by linking relevant pages together. There is a plug-in that creates these "in text links" but from what I have seen it does not work very well and can cause problems. Therefore I recommend you create "in text" links manually. There is a plug-in that I do use which lists a number of related posts at the end of each post. This seems to work better.
Another type of link you can use in your posts is outbound links to authority websites. Don't do this too often but a few links out to authority sites will give your blog more trust.
4: Gain Backlinks Using "Trackbacks and Pingbacks"
With any website, when optimising for competitive keywords you will need to get some backlinks to improve your rankings. There are many ways to do this and there are some methods built-in to WordPress and other plug-ins available to help you.
WordPress has two built in functions called "Trackbacks and Pingbacks". This enables you to get links from other blogs that have these functions enabled. When you add a link to another blog in your post the other blog owner will receive a trackback, if they approve the trackback a link will appear in the comments section of their post you linked to with a link back to your blog.
5: Gain More Backlinks Using Comments
A useful plug-in to gain more backlinks is CommentLuv. This allows people that also use CommentLuv to leave a comment on your blog with a link back to their latest blog post. To get backlinks to your site you must visit other blogs using CommentLuv and leave a comment. You should also leave comments on blogs that are not using CommentLuv, you won't get a link with keyword rich anchor text but you will still get a link. Make sure you leave a useful comment and you will get readers clicking through to your blog.
There are many more ways to improve the rankings of your blog, some you will find on my blog so click on the link in the bio to visit and find out more.
Roger Weavers runs [http://www.sytecweb.co.uk]Sytec Web Design from Folkestone in Kent. He specialises in search engine optimisation and also offers a complete web design and Internet marketing service. Roger also runs a web hosting service as well as a number of websites providing information about website building, ecommerce and web audio. Read more at Roger's Blog, [http://www.rogerweavers.com]SEO Help & Advice.
WordPress SEO Tips - 5 Ways to Optimize Your WordPress Blog
By Jim Woolley
WordPress is an excellent platform to use if you want to run your own blog because it's structure and design enables it to get very good results in the search engines. However it can still be improved further, so here's 5 simple WordPress SEO tips:
1. Create keyword rich post titles.
It's important to note that you don't just want to write posts for your regular readers because you want to attract many new readers as well. So to do this you want to write post titles that contain the keywords relating to the content that you have just written.
2. Create a strong permalink structure.
It's open to debate which permalink structure is the best for SEO purposes, but whichever one you choose you must use one which includes the title of the post within the URL. It's no good creating keyword rich titles if they don't actually show up in the URL for that particular post, so this is an absolute must.
3. Install the All-In-One SEO plugin.
There are a few SEO plugins that all do pretty much the same thing but this is the one I personally use. It basically enables you to create fully optimized blog posts. You can list keywords and tags for each post and you can also arrange the title and meta descriptions for every one of your posts. Plus you can also 'nofollow' certain pages on your blog so overall it's a very useful plugin.
4. Install the Google Sitemaps plugin.
This is another plugin that I recommend using for all your WordPress blogs. It basically allows you to automatically submit your pages to Google whenever you create new posts on your blog. So you therefore know that Google will always be indexing your site.
5. Build lots of backlinks.
Finally you should of course create lots of backlinks to your site. This is arguably the most important point because you need lots of backlinks to compete for the more popular keywords. If you can combine both onpage and offpage SEO techniques then you should have a very popular blog on your hands.
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Useful SEO Tips
By Isabel Rodrigues
Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in the search engines. Search engine optimization is all about patience and resistance to see your website on the topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to the top.
Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:
1. Ethical Search engine Optimization
Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a "Ban"
2. Increase the back links of your websites
Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.
3. Consider Content to be the king of your website
You must have heard this statement innumerable number of times that "Content is the king of any website". The more content to your website the higher are your chances of getting recognized in the search engines.
4. No Plagiarism content
If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.
5. Proper Keyword Analysis
Keywords is the key for any website. You can take it this way "No keywords No SEO" So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.
Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in the search engines. Search engine optimization is all about patience and resistance to see your website on the topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to the top.
Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:
1. Ethical Search engine Optimization
Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a "Ban"
2. Increase the back links of your websites
Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.
3. Consider Content to be the king of your website
You must have heard this statement innumerable number of times that "Content is the king of any website". The more content to your website the higher are your chances of getting recognized in the search engines.
4. No Plagiarism content
If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.
5. Proper Keyword Analysis
Keywords is the key for any website. You can take it this way "No keywords No SEO" So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.
Simple SEO Tips for Beginners
By Dan J. An
Many commercial website owners wanted their site to be search engine optimized. If successful in this task, their website can surely attract more visitors and this means higher possibilities to gain new customers and to generate higher income or profits. This is the cycle that most online businessmen want to establish; to gain visitors, make sales, get paid, and earn healthy profits. All these can be achieved through following some basic SEO tips.
One of the most basic SEO tips that are popularly used by a lot of website owners is about the use of keywords. They integrate the right keywords to their website's features like domain name, web address, headings and the site's overall content. However, before doing that, they will first make an extensive research regarding the most used keywords connected to their website's products or services. In this way, they will be able to make a list of the most popular keywords that most internet users search for when using search engines. This will help them decide on what appropriate keywords they should incorporate to their site so as to make it more search engine ready.
When you have already incorporated the keywords to the different elements of your site, it is good to try searching for your site using the keywords that you used. Evaluate if your website will appear in the top rank pages of search results. If it did, then you successfully completed this simple SEO tip. If your site did not appear then maybe it is time to also manipulate the other aspects of your website or maybe you can go off page. This means that you may try other strategies beyond what you can control in your own webpage.
Another popular SEO tip is by constructing links to other websites that will direct more customers to your site when clicked. An effective strategy that is used is what they call exchange links. From the name itself, you can already understand what this strategy means. All you have to do is to ask permission from other website owners to let you post a link in their site and in return you must also allow them to create their link to your own website. This is a very cost-effective strategy for you don't need to pay the website owner to let you have the privilege to use their site. You just have to offer them with the same privilege.
Websites that are targeting customers that are near their vicinity can also use some local SEO tips. This is to make their site more visible to the internet users who are looking for websites that can provide them with the services they need and at the same time is within their locality. The strategy that can be used is to incorporate their address or the name of the area where their shop is located to the name of their web pages, headings and contents.
And lastly, the most useful and best SEO tip is to make your site's content informative, interesting and suitable to your target customers. This can be achieved by always updating your website's content and by constantly providing something new for your visitors so that they will also take time to return and check your website. Search engines are fond of sites that can give high quality information and services to their visitors.
Search Engine Optimization [http://www.searchengineoptimization.com.sg/] delivers targeted traffic with high conversion rates. SEO [http://www.searchengineoptimization.com.sg/seo.html] your site now.
Many commercial website owners wanted their site to be search engine optimized. If successful in this task, their website can surely attract more visitors and this means higher possibilities to gain new customers and to generate higher income or profits. This is the cycle that most online businessmen want to establish; to gain visitors, make sales, get paid, and earn healthy profits. All these can be achieved through following some basic SEO tips.
One of the most basic SEO tips that are popularly used by a lot of website owners is about the use of keywords. They integrate the right keywords to their website's features like domain name, web address, headings and the site's overall content. However, before doing that, they will first make an extensive research regarding the most used keywords connected to their website's products or services. In this way, they will be able to make a list of the most popular keywords that most internet users search for when using search engines. This will help them decide on what appropriate keywords they should incorporate to their site so as to make it more search engine ready.
When you have already incorporated the keywords to the different elements of your site, it is good to try searching for your site using the keywords that you used. Evaluate if your website will appear in the top rank pages of search results. If it did, then you successfully completed this simple SEO tip. If your site did not appear then maybe it is time to also manipulate the other aspects of your website or maybe you can go off page. This means that you may try other strategies beyond what you can control in your own webpage.
Another popular SEO tip is by constructing links to other websites that will direct more customers to your site when clicked. An effective strategy that is used is what they call exchange links. From the name itself, you can already understand what this strategy means. All you have to do is to ask permission from other website owners to let you post a link in their site and in return you must also allow them to create their link to your own website. This is a very cost-effective strategy for you don't need to pay the website owner to let you have the privilege to use their site. You just have to offer them with the same privilege.
Websites that are targeting customers that are near their vicinity can also use some local SEO tips. This is to make their site more visible to the internet users who are looking for websites that can provide them with the services they need and at the same time is within their locality. The strategy that can be used is to incorporate their address or the name of the area where their shop is located to the name of their web pages, headings and contents.
And lastly, the most useful and best SEO tip is to make your site's content informative, interesting and suitable to your target customers. This can be achieved by always updating your website's content and by constantly providing something new for your visitors so that they will also take time to return and check your website. Search engines are fond of sites that can give high quality information and services to their visitors.
Search Engine Optimization [http://www.searchengineoptimization.com.sg/] delivers targeted traffic with high conversion rates. SEO [http://www.searchengineoptimization.com.sg/seo.html] your site now.
3 Top SEO Tips - A Must For High Ranking
By DeAnna D Dubois
If you are running a website it is an absolute necessity to implement search engine optimization if you want people searching the Internet to find it.
SEO can be classed as the fine art of creating a website that is relevant and important to search engines, so that it will rank highly on the search engine index, and gain unlimited targeted traffic.
When optimizing a web page there are two key elements that have to be considered:
1. Keywords for relevance and
2. Links for importance
Here are the top 3 SEO Tips you should implement in order to achieve success and high profile ranking.
Tip #1
Use of Keywords
Choosing what keywords to use is the first action you have to take in your SEO formulation.
You will choose from the keywords people are putting into their browsers when searching the internet for information.
Keyword And Domain Name
The first place to use keyword/s is in your domain name. When deciding on what name to give your website you should first of all research the keywords for the chosen niche and try to use keywords in the domain name. For example, the key word 'weight loss diet' is searched for quite often in the weight loss niche. Therefore is makes sense to create a domain name such as 'weightlossdiet.com'
Another tactic you could use that will further enhance your domain name is to use hyphens. This allows you to type the domain exactly as the keyword is put into the search engine.
Single Keyword versus Keyword phrases
I usually recommend targeting phrases rather than single keywords. For most businesses there's simply too much competition for single keywords, and you could end up spending $2-$10 a keyword if you are using PPC (pay per click).
Plural versus singular keywords
For example, should you use 'tennis shoe' or 'tennis shoes'?
In order to answer this question, you need to find out what your target visitors are actually searching for. It is highly likely that they will be searching for 'tennis shoes', after all who only wants to purchase a single 'tennis shoe?'
In reality there is no reason why you cannot target both and still enjoy a high ranking.
Tip #2
What's In A Domain Name?
OK you've chosen the niche and keyword/s phrases you intend to use to market your website, so the next step is to purchase a domain name for your website. When you buy your domain name you must include keyword/s or phrases within the domain.
Including keyword/s and phrases in your domain name is also useful because it will help to brand your business, give people a way to remember your company, attract sponsors,get link partners and advertisers queuing up to place ads.
Tips #3
Create A Keyword Rich Title
After purchasing a domain name you will proceed to create your webpage for promote your product or service. The most important element of the webpage is the title. You have to create a keyword enriched title that is suitable for search engine optimization.
However, advertising using terms with a catchy title or catch phrase may not be as effective for Internet marketing as it is for newspapers and magazines.
A good SEO Title should not only include keyword/s but should also be written for the benefit of the search engine robots that spider the Internet. For example, say you use the keywords 'The world's loveliest music' may not be as appropriate as 'Love music for lovers' as the search terms 'love music' or 'love music for lovers' will be searched for much more than 'world' or 'loveliest'.
If you are running a website it is an absolute necessity to implement search engine optimization if you want people searching the Internet to find it.
SEO can be classed as the fine art of creating a website that is relevant and important to search engines, so that it will rank highly on the search engine index, and gain unlimited targeted traffic.
When optimizing a web page there are two key elements that have to be considered:
1. Keywords for relevance and
2. Links for importance
Here are the top 3 SEO Tips you should implement in order to achieve success and high profile ranking.
Tip #1
Use of Keywords
Choosing what keywords to use is the first action you have to take in your SEO formulation.
You will choose from the keywords people are putting into their browsers when searching the internet for information.
Keyword And Domain Name
The first place to use keyword/s is in your domain name. When deciding on what name to give your website you should first of all research the keywords for the chosen niche and try to use keywords in the domain name. For example, the key word 'weight loss diet' is searched for quite often in the weight loss niche. Therefore is makes sense to create a domain name such as 'weightlossdiet.com'
Another tactic you could use that will further enhance your domain name is to use hyphens. This allows you to type the domain exactly as the keyword is put into the search engine.
Single Keyword versus Keyword phrases
I usually recommend targeting phrases rather than single keywords. For most businesses there's simply too much competition for single keywords, and you could end up spending $2-$10 a keyword if you are using PPC (pay per click).
Plural versus singular keywords
For example, should you use 'tennis shoe' or 'tennis shoes'?
In order to answer this question, you need to find out what your target visitors are actually searching for. It is highly likely that they will be searching for 'tennis shoes', after all who only wants to purchase a single 'tennis shoe?'
In reality there is no reason why you cannot target both and still enjoy a high ranking.
Tip #2
What's In A Domain Name?
OK you've chosen the niche and keyword/s phrases you intend to use to market your website, so the next step is to purchase a domain name for your website. When you buy your domain name you must include keyword/s or phrases within the domain.
Including keyword/s and phrases in your domain name is also useful because it will help to brand your business, give people a way to remember your company, attract sponsors,get link partners and advertisers queuing up to place ads.
Tips #3
Create A Keyword Rich Title
After purchasing a domain name you will proceed to create your webpage for promote your product or service. The most important element of the webpage is the title. You have to create a keyword enriched title that is suitable for search engine optimization.
However, advertising using terms with a catchy title or catch phrase may not be as effective for Internet marketing as it is for newspapers and magazines.
A good SEO Title should not only include keyword/s but should also be written for the benefit of the search engine robots that spider the Internet. For example, say you use the keywords 'The world's loveliest music' may not be as appropriate as 'Love music for lovers' as the search terms 'love music' or 'love music for lovers' will be searched for much more than 'world' or 'loveliest'.
Top 5 Killer Seo Tips For Beginners
By Daisy Graham Jones
SEO is a very difficult to learn and never ending topic for blogger, the more you learn the better you get. In my past 6 months of blogging career believe me every day I learn new SEO tips from one or another blog sites. But what if you have just started, you cannot be very technical in the early stages. So you need to first begin with the ABC of it. And here I am going to teach it to you. Some basic SEO tips that every beginner should learn right away.
1) Catchy Post Titles
This is a very easy to learn SEO tip, make sure whenever you write a new post make the title of the post very catchy and attractive. People would never like to see a post which has a very dull and boring title. Let's take this post as an Example - A Good Title "Top 5 Killer SEO Tips For Beginners" and the boring one "Some SEO Tips." Include some catchy headlining words in the post title. In this case "Top 5 Killer." Whenever you search for anything on Google you get thousands of results, but do you really visit all of them. No, you only visit the one which you think would give the perfect information and would seem to you very catchy.
2) Use Social Media
The main secret for SEO for beginners lies in Social Media. It's not a very complex task and anyone can do this. Use social media, each and every one on which you can get your hands on. Use Facebook, twitter and especially Google+. With the increase in the population on Social Sites than on the streets, target the audience with your brand name where you find more people. It can bring huge traffic to your site and consequently increase your rankings on Search Engines.
3) Linking Pages
The biggest example you can see yourself is if you read Wikipedia. Have you seen how they interlink each and every post on their site within the related posts? That's why their site has such a less bounce rate, i.e. no. of visitors that include just one page view. So, connect your posts within one another and see the results yourself. This tip will keep your audience for more time on your site and will keep the flow on. Include a popular post widget below each and every post of your site or in the sidebar so that people can see it clearly. This will help a lot.
4) Use SiteMaps
Using sitemap can help a lot as it just gives the search engines a map so that they can easily navigate and index each and every page of your site. There are many popular plugins available for WordPress Platform which can help you do this task easily. One of my favorite and the one which I am using right now is SiteMap XML. So go ahead and create a sitemap for site and submit it to Google though the Webmasters Tools Page.
5) Write Guest Posts
This can help you both in getting traffic to your site as well as building some backlinks. The main reason of doing so is since you have just started out; therefor the chances are you might not get a lot of views. So if you write Guest Posts for some big sites you will surely get a backlink through that post and the second is that people might visit your own site from the guest post if they like it. I write occasionally for many blogs and believe me just a single post over there brings considerable amount of traffic to my site.
So these were some basic SEO tips that can help you shoot out your online business if you have just started out.
SEO is a very difficult to learn and never ending topic for blogger, the more you learn the better you get. In my past 6 months of blogging career believe me every day I learn new SEO tips from one or another blog sites. But what if you have just started, you cannot be very technical in the early stages. So you need to first begin with the ABC of it. And here I am going to teach it to you. Some basic SEO tips that every beginner should learn right away.
1) Catchy Post Titles
This is a very easy to learn SEO tip, make sure whenever you write a new post make the title of the post very catchy and attractive. People would never like to see a post which has a very dull and boring title. Let's take this post as an Example - A Good Title "Top 5 Killer SEO Tips For Beginners" and the boring one "Some SEO Tips." Include some catchy headlining words in the post title. In this case "Top 5 Killer." Whenever you search for anything on Google you get thousands of results, but do you really visit all of them. No, you only visit the one which you think would give the perfect information and would seem to you very catchy.
2) Use Social Media
The main secret for SEO for beginners lies in Social Media. It's not a very complex task and anyone can do this. Use social media, each and every one on which you can get your hands on. Use Facebook, twitter and especially Google+. With the increase in the population on Social Sites than on the streets, target the audience with your brand name where you find more people. It can bring huge traffic to your site and consequently increase your rankings on Search Engines.
3) Linking Pages
The biggest example you can see yourself is if you read Wikipedia. Have you seen how they interlink each and every post on their site within the related posts? That's why their site has such a less bounce rate, i.e. no. of visitors that include just one page view. So, connect your posts within one another and see the results yourself. This tip will keep your audience for more time on your site and will keep the flow on. Include a popular post widget below each and every post of your site or in the sidebar so that people can see it clearly. This will help a lot.
4) Use SiteMaps
Using sitemap can help a lot as it just gives the search engines a map so that they can easily navigate and index each and every page of your site. There are many popular plugins available for WordPress Platform which can help you do this task easily. One of my favorite and the one which I am using right now is SiteMap XML. So go ahead and create a sitemap for site and submit it to Google though the Webmasters Tools Page.
5) Write Guest Posts
This can help you both in getting traffic to your site as well as building some backlinks. The main reason of doing so is since you have just started out; therefor the chances are you might not get a lot of views. So if you write Guest Posts for some big sites you will surely get a backlink through that post and the second is that people might visit your own site from the guest post if they like it. I write occasionally for many blogs and believe me just a single post over there brings considerable amount of traffic to my site.
So these were some basic SEO tips that can help you shoot out your online business if you have just started out.
50 SEO Tips and Tricks for Online Success
By Chris W Sharp
The majority of all SEO knowledge can be summed up through 50 tips and tricks. These SEO tips comprise 12 years of SEO evolution, professional insight, and proven results. The SEO tips range from basic concepts to advanced strategies. Work your way down the list, and when you complete it, and understand it, you will be armed with a productive skill set that can contribute to all future online marketing efforts.
#1: Use META tags for your Title, Description and Keywords. Keep META tags relevant to the content of each individual page.
#2: Don't try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page by page basis
#3: Perform keyword research to identify phrases used to represent your products and services. Each page optimized to a unique word.
#4: Implement keyword-friendly title and alt attributes to links and images. Similarly, use keywords in your web page names.
#5: Include at least 1 outbound link to a non-competitive authority website in your industry. Google has made this point very clear.
#6: Google has declared that page-load speed will impact search engine ranking. Page load speed should be under 2 seconds.
#7: If you service only a local community, optimize your website for that community. Tap the local business tools for each search engine.
#8: Build an XML and HTML sitemap to ensure thorough search engine crawling. Free online sitemap resources can help you.
#9: For any page intended for SEO, include a minimum of 400 words per page. Make sure the content is supported by keyword research.
#10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can drive traffic, and count as inbound links in some cases.
#11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"] attribute if you don't want link credit passed on.
#12: Build web pages and not list items [li]. Rather than displaying a list of services/products, dedicate a web page to each item.
#13: There is no such thing as a "duplicate content penalty." Google has confirmed. Factors other than content influence rank.
#14: The use of "301 redirects" are critical for transferring established ranking from an old website to a new web design.
#15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
#16: SEO friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
#17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
#18: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
#19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
#20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
#21: Do not use a pure Flash or graphical home page. Always make sure you have a healthy amount of content and solid navigation.
#22: Don't like begging for inbound links? Try writing articles and submitting them to article submission sites. Target ~450 words.
#23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
#24: Regularly add new content to your website. Blogs, tips and articles work well. Search engines favor frequently updated sites.
#25: Use descriptive content for items in your shopping cart. Don't call it "item 13324". Utilize the "title" link attribute.
#26: Don't hyperlink generic text like "buy now" or "click here." Use keyword-based content in your links.
#27: Link quality is more important than link quantity. The sum of the inbound pagerank (link juice) is what matters.
#28: Fast site indexing for Google can occur through Google-owned media, including Blogger, Knol, Buzz, Google News, and You Tube.
#29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors, no frames, use static URLs.
#30: Use the [strong] tag to emphasize targeted keywords. Use [b] for aesthetics, where the phrase is not targeted for ranking.
#31: Don't try to do too much with one web page. Likewise don't try to do too much with one website. Search engines want focus.
#32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
#33: Domain registrars sell ownership privacy protection. Don't buy it if interested in SEO! The search engines want transparency
#34: Search engines prefer fresh content over static. Fresh content can come from articles, blogs, site interaction & social media
#35: Human factors matter. SEO friendly efforts must also be human-friendly. Once you gain clicks, you still need to make the sale.
#36: Site ranking cannot be punished for bad inbound links. However it can be punished for linking to bad sites, such as link farms.
#37: Implement search-friendly URLs. Many shopping carts and CMS' use dynamic links that interfere with search engine indexing.
#38: Every web page should include a keyword-based headline tag [h1]. Maintain font size with style tags.
#39: Your [h1] tag should integrate the focus keywords used in your [TITLE] and [META] descriptions. Stick to a tight keyword theme.
#40: Google AdWords states that a "www" before your domain name increases clicks. Carry this through to SEO with canonicalization.
#41: Consider "article swapping" as a means for building inbound links. This technique not only builds links, but boosts content.
#42: You can optimize for more than websites. Depending on your business model, SEO can apply to video, audio, images and articles.
#43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
#44: While Google pagerank does not directly impact your keyword ranking, it influences how often and how deep your site is indexed.
#45: Search engine spiders may see "http://WWW.domain.com" and "domain.com" as 2 separate websites, therefore cutting link-juice in half.
#46: If one page has 2 links pointing to the same location, Google only considers the text and attributes of the first link.
#47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
#48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
#49: Change web pages that consistently rank poorly. [META], [TITLE] and even content. Without improvement, change every 3-4 months.
#50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress.
Beginners to SEO may feel overwhelmed with our "How To" SEO tips and tricks. That's okay, you'll learn as you go. Don't be daunted by the large number of SEO Tips, just start at the top and work your way down. As you learn the more simple SEO tricks and concepts, the more advanced concepts will become easier to understand and implement.
The majority of all SEO knowledge can be summed up through 50 tips and tricks. These SEO tips comprise 12 years of SEO evolution, professional insight, and proven results. The SEO tips range from basic concepts to advanced strategies. Work your way down the list, and when you complete it, and understand it, you will be armed with a productive skill set that can contribute to all future online marketing efforts.
#1: Use META tags for your Title, Description and Keywords. Keep META tags relevant to the content of each individual page.
#2: Don't try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page by page basis
#3: Perform keyword research to identify phrases used to represent your products and services. Each page optimized to a unique word.
#4: Implement keyword-friendly title and alt attributes to links and images. Similarly, use keywords in your web page names.
#5: Include at least 1 outbound link to a non-competitive authority website in your industry. Google has made this point very clear.
#6: Google has declared that page-load speed will impact search engine ranking. Page load speed should be under 2 seconds.
#7: If you service only a local community, optimize your website for that community. Tap the local business tools for each search engine.
#8: Build an XML and HTML sitemap to ensure thorough search engine crawling. Free online sitemap resources can help you.
#9: For any page intended for SEO, include a minimum of 400 words per page. Make sure the content is supported by keyword research.
#10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can drive traffic, and count as inbound links in some cases.
#11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"] attribute if you don't want link credit passed on.
#12: Build web pages and not list items [li]. Rather than displaying a list of services/products, dedicate a web page to each item.
#13: There is no such thing as a "duplicate content penalty." Google has confirmed. Factors other than content influence rank.
#14: The use of "301 redirects" are critical for transferring established ranking from an old website to a new web design.
#15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
#16: SEO friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
#17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
#18: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
#19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
#20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
#21: Do not use a pure Flash or graphical home page. Always make sure you have a healthy amount of content and solid navigation.
#22: Don't like begging for inbound links? Try writing articles and submitting them to article submission sites. Target ~450 words.
#23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
#24: Regularly add new content to your website. Blogs, tips and articles work well. Search engines favor frequently updated sites.
#25: Use descriptive content for items in your shopping cart. Don't call it "item 13324". Utilize the "title" link attribute.
#26: Don't hyperlink generic text like "buy now" or "click here." Use keyword-based content in your links.
#27: Link quality is more important than link quantity. The sum of the inbound pagerank (link juice) is what matters.
#28: Fast site indexing for Google can occur through Google-owned media, including Blogger, Knol, Buzz, Google News, and You Tube.
#29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors, no frames, use static URLs.
#30: Use the [strong] tag to emphasize targeted keywords. Use [b] for aesthetics, where the phrase is not targeted for ranking.
#31: Don't try to do too much with one web page. Likewise don't try to do too much with one website. Search engines want focus.
#32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
#33: Domain registrars sell ownership privacy protection. Don't buy it if interested in SEO! The search engines want transparency
#34: Search engines prefer fresh content over static. Fresh content can come from articles, blogs, site interaction & social media
#35: Human factors matter. SEO friendly efforts must also be human-friendly. Once you gain clicks, you still need to make the sale.
#36: Site ranking cannot be punished for bad inbound links. However it can be punished for linking to bad sites, such as link farms.
#37: Implement search-friendly URLs. Many shopping carts and CMS' use dynamic links that interfere with search engine indexing.
#38: Every web page should include a keyword-based headline tag [h1]. Maintain font size with style tags.
#39: Your [h1] tag should integrate the focus keywords used in your [TITLE] and [META] descriptions. Stick to a tight keyword theme.
#40: Google AdWords states that a "www" before your domain name increases clicks. Carry this through to SEO with canonicalization.
#41: Consider "article swapping" as a means for building inbound links. This technique not only builds links, but boosts content.
#42: You can optimize for more than websites. Depending on your business model, SEO can apply to video, audio, images and articles.
#43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
#44: While Google pagerank does not directly impact your keyword ranking, it influences how often and how deep your site is indexed.
#45: Search engine spiders may see "http://WWW.domain.com" and "domain.com" as 2 separate websites, therefore cutting link-juice in half.
#46: If one page has 2 links pointing to the same location, Google only considers the text and attributes of the first link.
#47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
#48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
#49: Change web pages that consistently rank poorly. [META], [TITLE] and even content. Without improvement, change every 3-4 months.
#50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress.
Beginners to SEO may feel overwhelmed with our "How To" SEO tips and tricks. That's okay, you'll learn as you go. Don't be daunted by the large number of SEO Tips, just start at the top and work your way down. As you learn the more simple SEO tricks and concepts, the more advanced concepts will become easier to understand and implement.
SEO Tips and Tricks That Will Drive Your Site to the Top
Do you spend your time looking for SEO tips online? How do you know which SEO tips to trust? The truth is SEO changes so fast that yesterday's SEO tips are old news by today. To be a competent search engine optimizer you must be one step ahead of the game. Always looking for optimization tips that enhance your sites effectiveness.
There are however some SEO tips that will never change and will always be relevant to your SEO efforts. These free tips will take time but will act as an awesome investment in your business. The SEO tips I am going to share with you today are based on linking strategy.
You see a lot of search engine optimizers or site owners that are new to the industry concentrate all their efforts on building inbound links to their home pages. This is not correct and will dilute your link building effectiveness.
Before I go into how you should build links and where those links should be pointing, I want to make myself clear about what an effective link is. An effective link should come from a relevant page, a page that is based on a subject of a page you are linking to. The more relevant the better. The link must also come from a page with a high Page Rank, this may be difficult at first but will improve as your site builds credibility. Finally a link should also be anchored with your targeted keyword, this will increase your keyword authority.
So where should these links be pointing. Well you should create a page based on one or two targeted keywords. Then you should attempt to create quality links to each page you create. So if you had 50 keywords you wanted to target you would have to create 25 - 30 pages with links going back to all of them. This is what is known as deep linking and will vastly improve your search marketing campaign.
These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.
As I said at the start of the article, most SEO tips will change and modify as time goes on but relevant, high quality, anchored links deep linking back to your site is something that will not be changing anytime soon.
9 Blog SEO Tips to Assist Your Blog Rankings
By Tiffany R Carlson
Blog SEO Tips 1. Take Advantage of Proper Keyword Targeting: Use Google Keyword Tool to explore your keyword ideas and to conclude what keywords and keyword phrases are the best relevant phrases in your targeted market and integrate them into your blog. Local businesses should always be precise and contain their service area. For example, "Chicago Landscaping," is better than simply "Landscaping."
Blog SEO Tips 2. Accurate Usage of the Title Tag: Search engine spiders pay specific attention to page titles, so make sure you use your keywords here. These keywords in the title tag should be ranked by importance from left to right, so put your best keywords first in the title. Remember: there is a 65-character limit.
Example:
<title>Chicago Landscaping, Ideas and Design</title>
Blog SEO Tips 3. Make Unique Title and Description Tags for Each Page: Make sure each page within your blog has its own unique, keyword-rich, and descriptive title and description meta tag. Basically do not use the same title and description for each of your pages.
Blog SEO Tips 4. Attain Quality Backlinks: It is deemed most valuable to have relevant and prominent sites link to yours. If you own a Landscaping business in Chicago, getting links from landscaping supply companies would be best, as would exchanging links with non-competing landscaping businesses in different geographic locations.
Blog SEO Tips 5. Correct Use of Anchor Text in Backlinks and Internal Links: Anchor text is the text that is included with a link and makes the link clickable. Example:
<a href="http://www.yoursite.com/">This Is Anchor Text</a>
The backlinks that you get from other sites, as well as your own internal links, should include your primary keyword or keyword phrase. Example:
<a href="http://www.yoursite.com/">Chicago Landscaping</a>
Blog SEO Tips 6. Appropriate Use of Alt and Title Attributes: Give the images on your site descriptive and keyword optimized alt attributes. Search engine spiders search text, not images. Title attributes can also be used to help describe other elements such as tables, divs and links.
Alt:
<img alt="Photo of Storefront of our landscaping business in Chicago, IL" src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uf-mU3uWJcXt_VKCaFw31Kt52Dj-SRfLhHZaYanbI-8WZPZ8YMIp74QZKauiJYblVHMZh-FVf1cODzlUJ794p6-TKcsFyKpbRhDw=s0-d">
Title:
<table title="Landscaping Price List">Your Content</table>
Blog SEO Tips 7. Utilize Descriptive Keyword Rich File Names: Be sure that your image and webpage file names are descriptive and contain your keywords when possible.
Do Not: img0123.jpg and
http://www.yoursite.com/services.html
Do: Landscaping-storefront.jpg and
http://www.yoursite.com/landscaping-services.html
Blog SEO Tips 8. Make an .xml Sitemap: A sitemap puts links to every page on your site in one place, making it easier for search engine spiders to find all your pages. Most sites choose to link to sitemaps in their footer. For a free and easy plugin, try: Google XML Sitemaps
Blog SEO Tips 9. Produce Unique and Relevant Content: For maximum results, the content on your blog should incorporate the above process with well written, useful, and unique content.
It's been found that implementing these 9 Blog SEO Tips to Assist Your Blog/Website Rankings is the real formula for getting your blog found by search-engines.
Tiffany C.
I offer useful information on affiliate marketing, affiliate programs, seo strategies, marketing tools, blogging and much more to make your affiliate marketing endeavors easier.
Blog SEO Tips 1. Take Advantage of Proper Keyword Targeting: Use Google Keyword Tool to explore your keyword ideas and to conclude what keywords and keyword phrases are the best relevant phrases in your targeted market and integrate them into your blog. Local businesses should always be precise and contain their service area. For example, "Chicago Landscaping," is better than simply "Landscaping."
Blog SEO Tips 2. Accurate Usage of the Title Tag: Search engine spiders pay specific attention to page titles, so make sure you use your keywords here. These keywords in the title tag should be ranked by importance from left to right, so put your best keywords first in the title. Remember: there is a 65-character limit.
Example:
Blog SEO Tips 3. Make Unique Title and Description Tags for Each Page: Make sure each page within your blog has its own unique, keyword-rich, and descriptive title and description meta tag. Basically do not use the same title and description for each of your pages.
Blog SEO Tips 4. Attain Quality Backlinks: It is deemed most valuable to have relevant and prominent sites link to yours. If you own a Landscaping business in Chicago, getting links from landscaping supply companies would be best, as would exchanging links with non-competing landscaping businesses in different geographic locations.
Blog SEO Tips 5. Correct Use of Anchor Text in Backlinks and Internal Links: Anchor text is the text that is included with a link and makes the link clickable. Example:
The backlinks that you get from other sites, as well as your own internal links, should include your primary keyword or keyword phrase. Example:
Blog SEO Tips 6. Appropriate Use of Alt and Title Attributes: Give the images on your site descriptive and keyword optimized alt attributes. Search engine spiders search text, not images. Title attributes can also be used to help describe other elements such as tables, divs and links.
Alt:
Title:
Blog SEO Tips 7. Utilize Descriptive Keyword Rich File Names: Be sure that your image and webpage file names are descriptive and contain your keywords when possible.
Do Not: img0123.jpg and
Do: Landscaping-storefront.jpg and
Blog SEO Tips 8. Make an .xml Sitemap: A sitemap puts links to every page on your site in one place, making it easier for search engine spiders to find all your pages. Most sites choose to link to sitemaps in their footer. For a free and easy plugin, try: Google XML Sitemaps
Blog SEO Tips 9. Produce Unique and Relevant Content: For maximum results, the content on your blog should incorporate the above process with well written, useful, and unique content.
It's been found that implementing these 9 Blog SEO Tips to Assist Your Blog/Website Rankings is the real formula for getting your blog found by search-engines.
Tiffany C.
I offer useful information on affiliate marketing, affiliate programs, seo strategies, marketing tools, blogging and much more to make your affiliate marketing endeavors easier.
Ten SEO Tips to Get You Higher Yahoo and Google Listings
By Peter Nisbet
SEO tips can help you to get higher Yahoo or Google listings, but only if you use them. Most people think that they know better, even so called SEO professionals who have to use PPC advertising to get their websites listed highly enough to be seen. Who are they to tell us what to do, when they cannot it themselves?
I have had some of them write to me criticizing my 'crap' HTML and also my 'useless' linking strategies. My site has 'only a Page Rank of 3'. So what? It is sitting at between #1 on #5 on Google from day to day, at # 1 to #4 on Yahoo from day to day and at #1 on MSN. I will gladly accept their criticism of my HTML and linking when they achieve the same. Till then, perhaps they would be better buying my book that complaining about my websites!
I would feel more predisposed to them if they stopped criticizing me - I only started to do the same to them when I got sick of their comments when they could not emulate my results. Who am I, a rank amateur, to beat them in the SEO stakes!! In fact, I have been at this for many years.
So, SEO tip #1 - don't believe anything you are told unless those telling you it have at least one of their websites in the top 5 on all the major search engines for a competitive keyword. Mine has >800 million other results on Google.
Tip 2 - use classical search engine optimization. Use Meta tags because some search engines still use them. The main one is the Description Meta tag - Keywords is not so important but use it anyway. It does not hurt you, so use them.
The third tip relates to the title of your website. There are two points that relate to this. The first is that it should be the best keyword that you can find that relates to your niche or website. That means a good demand and low supply, though too much is sometimes written about this since such keywords are not easy to find. If you can't something with low supply, just use what you want and decide to compete against them. Somebody has to be top, and why can't it be you? Too many people give up in SEO too quickly. Probably because we are told not to compete against the big boys - by these big boys!!
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don't need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.
I might be wrong, but who says? I have found that if you ignore the big guys, and compete against them, they can be beat. Check out what they are trying to sell you and you will notice that much of it is obsolete. Such as site generation and article generation software. That's not an SEO tip, just a word to the wise, from the not so wise. I have no pretensions, but I know where my home page is on Google - and Yahoo - and MSN. Just search for 'article services'.
The fifth SEO tip is to use your keywords sparingly. Most people still think that 1% - 3% keyword density is ideal, yet it is actually too much. There is an optimum keyword density that has little to do with the keyword itself, but more to do with contextual relevance of the page content to the topic in hand. Which leads to the sixth of the SEO tips: write naturally and honestly. If you know about your subject, write about it in your own language and don't try to meet any perceived need for a specific number of so-called keywords within your page content.
Seventh, don't forget about your links. You can get a higher search engine listing if you have lots of links back to your website from other sites. In fact, the links are from page to page, and you get a proportion of the Google PageRank of the page linking to you, relative to the number of other links leaving that page, and also give the page that you link to a proportion of your PageRank, calculated in the same way. The problem with reciprocal links is that most pages are linked to and from pages with a PageRank of zero, even though the website home page can have a PR of 6 or 7.
SEO tip eight. Use your internal linking to maximise the PageRank of a selected page on your website. You don't need every page on your site listed in the top 10 of Google or Yahoo: you only need one. So maximise your efforts on that one page. Visitors that page will then visit the rest of the pages on your website, and so will search engine spiders, so you know that every page on your site will be listed and with a chance of being found in a search.
The important point of that tip is to concentrate on getting one page in the top 10. That's all you need. You will have links to all your other pages once somebody reaches that page in the top 10. Tip nine: Once you get visitors keep them there. Give them useful content and something to do, even if just to click from page to page. Offer them a free gift for completing a quiz on your topic, or free vacation certificates for certain actions: these are easily found on the internet in a form that you can either post or email for them to print their own. Offer them an opt-in form so that you can keep in touch.
That is the most important tip of all - if you can keep in touch with your visitors after they have left your site, then you can offer them new products as they come along without having to seduce them to visit your website again.
Finally, the SEO tip number 10. Enjoy what you are doing, and don't look upon it so much as a job as something to enjoy, and to do as best as you can. I wish you the best of success since it is very sweet when it comes - as it will come with you.
Top 10 SEO Tips to Make Your Site Into Google Top 10
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| SEO Tips to Make Your Site Into Google |
Everybody wants to make their site into Google Top 10. So they do all sort of SEO and listen to tips and techniques of SEO firms and professionals. The problem with this approach is that they do make changes to the site design and structure as and when they get the SEO tips. This is not a correct approach.
If you want to make your site into Google Top 10, then you need to follow some standard SEO techniques that not only increase your SERP but also enhance your web Page Rank. By consistently, following these Search Engine Optimization SEO Tips you look natural and your site skyrockets into Google Top 10.
Tip 1 - Research For A Good Niche:
Even if it is a micro niche it doesn't matter. You should develop yourself as an expert in the field. The people will look for your site when you become authoritative over a niche.
Tip 2 - SEO Friendly Design:
Plan your site as per the SEO guidelines and make it Search Engine friendly. The site should be easy to crawl by the search engine robots. A sitemap addition will ease the things as it is approved by the major search engines like Google, Yahoo and MSN.
Tip 3 - Mini Research:
A mini research regarding the niche you select, info about competitors, info about the related niche is recommended. This will improve your knowledge on the subject.
Tip 4 - Keyword Research:
Conduct an effective keyword research. Do not go for most searched keyword. As it is involves a strong competition, stay away from such competitive keywords. Always opt for long tail keywords as they have low competition and are more targeted. Keyword research is the most difficult step in the development of site. So you need to be through and effective. Get the help of Keyword Research SEO Tools and ease your things.
Tip 5 - Unique Content:
Do not copy the content from other sites. Use your own language and get unique content. Make it more refreshing and interesting to the visitors. This will help you to get more traffic and thus into Google Top 10.
Tip 6 -Submit Site To Directories:
Submit your website in the authority SEO friendly directories so as to gain link popularity. Even though there is a controversy going on the submission to paid directories, Google like the paid directories like Yahoo Directory. Make sure that you read the guidelines before submitting the site to the directories especially DMOZ which increases your Google Top 10 ranking like anything.
Tip 7 - Article Submission:
Write articles about your subject and submit them to the SEO friendly article directories like Ezine, GoArticles etc. They are really a great source to build your link popularity. If your article is great informative, then many of the webmasters will use that article and link back to your site.
Tip 8 - Add Refreshing Content:
Blogging is a very effective tool to add refreshing content to the site. Google loves the sites which are constantly updated with refreshing content. So the visitors come back again and again as they expect more authoritative and un-biased information from you.
Tip 9 - Promote Site Online & Offline:
Do not think that offline promotion is a time waste process. But always have a blend of online and offline promotion methods. All the promotion activities should look natural. Whether it is Google or any other search engine, they all love to be natural.
Tip 10 - Learn About Search Engine Optimization SEO:
As I said you earlier, you do need to implement all the SEO tips and techniques learnt. But make sure that you are always competent with SEO methods. This will help you to decide what is best and what is worst for your site. Always make sure that you ease SEO work by using the recommended SEO software. This will ensure that you complete the repetitive and automated things in less time and thereby spend your time effectively.
What Is SEO? Search Engine Optimization
By Chandani Gamage
When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
2) Back-linking
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.
SEO titles, headers and URL addresses
The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".
Back-linking
When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.
For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.
Regular updates
People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.
When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
2) Back-linking
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.
The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".
Back-linking
When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.
For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.
Regular updates
People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.
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