The Top 3 Search Engine Marketing Tips For Local SEO in 2015

By Ray Riechert 

It is imperative for small businesses to be found at the top of local search. In 2015, the top 3 search engine marketing tips for local SEO are on-page signals, external location signals, and domain authority.

Every small business needs to have the same SEO optimization like the biggest companies in the world. One of the best ways to achieve top rankings with local SEO is to claim your business on "Google My Business".

The first search engine-marketing tip that will be important in 2015 is on-page signals. There are 3 components linked to on-page signals.

First, you must have consistent name, address and phone number (NAP) listings across all citation sites like Yelp, City Search, Merchant Circle, Google My Business, Bing Local and Yahoo Local.

Second, the use of keywords in your titles improves your ability to be found in local search. Every page of your website needs to have your name address and phone number in addition to using keywords that people typically search.

Third, the concept "Content Is King" needs to be a top priority for each and every page you create on your website. Google has placed a high priority on this concept and it will help you get ranked on page one.

The second search engine-marketing tip that will be important in 2015 is external location signals. The biggest error committed by small businesses is not having the right name, address and phone number (NAP) across all citation sites.

This may seem like a small thing, but it can be a major problem when you are competing against small businesses that do it right. "Google My Business" will list your business once you have established a phone number.

This listing is how you should have your listing across all the citation sites. There are aggregators like Neustar, Yext, UBL, Factual and Infogroup that will help you keep this information consistent.

The third search engine-marketing tip that will be important in 2015 is domain authority. The first component of domain authority is to make sure you have consistently solid SEO on your entire website and not just on your homepage.

The second component is to get higher PageRank websites to link back to your content. The simplest way to achieve this is by making sure you have content that other websites want to reference.

The third component is to link to other pages or posts you have created on your website. Internal linking can help boost your rankings on local search.

If you own a small business or a local business that needs page one exposure on the major search engines in 2015, you will need to be dialed into the three search engine marketing tips discussed in this article.

Your goal is to be found on page one of every search engine for local search. If you make sure your on-page signals, external location signals, and domain authority are spot on, you will win.

Small businesses and local businesses have limited budgets to advertise. Achieving page one rankings on all the search engines will improve your visibility tremendously. We invite you to try our free mini-course designed to help you improve your keyword research and video marketing. You can access our course by visiting http://videomarketingscholars.com

Useful SEO Tips

By Isabel Rodrigues

Search Engine Optimization or SEO as you call it is an ideal way to promote your website and get higher rankings in the search engines. Search engine optimization is all about patience and resistance to see your website on the topmost position in the search engine. If you ever wondered that SEO is a one-day dilemma then you better get off this idea. SEO is all about dedication and hard work and lot of research on your part to see your website through to the top.
Here are some Useful SEO tips that can help you in understanding more about Search Engine Optimization:
1. Ethical Search engine Optimization
Search Engine Optimization basically consists of White Hat SEO tricks and Black hat SEO tricks. There is no doubt that the unethical method will see you through more faster. But hang on here let me ask you something before you actually decide to follow unethical Search engine optimization. Are you willing to see your website on top of the search engines at the cost of you getting banned from the search engines. Well, the choice is certainly yours whether you would like to be recognized in the search engines forever or just for a span of time. It is very easy to be smart but very difficult to overcome a "Ban"
2. Increase the back links of your websites
Search Engine Optimization is all about one way links pointing at your website. The more number of back links the higher are your chances to be recognized by the search engines and see yourself at the top. You can say that increase in number of back links is the basic funda of any website to get higher traffic and higher search engine rankings.
3. Consider Content to be the king of your website
You must have heard this statement innumerable number of times that "Content is the king of any website". The more content to your website the higher are your chances of getting recognized in the search engines.
4. No Plagiarism content
If you are here to rob other website content and post it in your website then I am afraid you better give up this idea. Search Engines hate plagiarism and duplicate content. It makes no sense to have duplicate contents; it would be better to write something new and unique.
5. Proper Keyword Analysis
Keywords is the key for any website. You can take it this way "No keywords No SEO" So now you can understand how important keywords are for a given website. You need to make sure to use related keywords on every web page content. You need to maintain a proper keyword density based on Search Engines techniques.

Simple SEO Tips for Beginners

By Dan J. An

Many commercial website owners wanted their site to be search engine optimized. If successful in this task, their website can surely attract more visitors and this means higher possibilities to gain new customers and to generate higher income or profits. This is the cycle that most online businessmen want to establish; to gain visitors, make sales, get paid, and earn healthy profits. All these can be achieved through following some basic SEO tips.
One of the most basic SEO tips that are popularly used by a lot of website owners is about the use of keywords. They integrate the right keywords to their website's features like domain name, web address, headings and the site's overall content. However, before doing that, they will first make an extensive research regarding the most used keywords connected to their website's products or services. In this way, they will be able to make a list of the most popular keywords that most internet users search for when using search engines. This will help them decide on what appropriate keywords they should incorporate to their site so as to make it more search engine ready.
When you have already incorporated the keywords to the different elements of your site, it is good to try searching for your site using the keywords that you used. Evaluate if your website will appear in the top rank pages of search results. If it did, then you successfully completed this simple SEO tip. If your site did not appear then maybe it is time to also manipulate the other aspects of your website or maybe you can go off page. This means that you may try other strategies beyond what you can control in your own webpage.
Another popular SEO tip is by constructing links to other websites that will direct more customers to your site when clicked. An effective strategy that is used is what they call exchange links. From the name itself, you can already understand what this strategy means. All you have to do is to ask permission from other website owners to let you post a link in their site and in return you must also allow them to create their link to your own website. This is a very cost-effective strategy for you don't need to pay the website owner to let you have the privilege to use their site. You just have to offer them with the same privilege.
Websites that are targeting customers that are near their vicinity can also use some local SEO tips. This is to make their site more visible to the internet users who are looking for websites that can provide them with the services they need and at the same time is within their locality. The strategy that can be used is to incorporate their address or the name of the area where their shop is located to the name of their web pages, headings and contents.
And lastly, the most useful and best SEO tip is to make your site's content informative, interesting and suitable to your target customers. This can be achieved by always updating your website's content and by constantly providing something new for your visitors so that they will also take time to return and check your website. Search engines are fond of sites that can give high quality information and services to their visitors.
Search Engine Optimization [http://www.searchengineoptimization.com.sg/] delivers targeted traffic with high conversion rates. SEO [http://www.searchengineoptimization.com.sg/seo.html] your site now.

Top 5 Killer Seo Tips For Beginners

By Daisy Graham Jones

SEO is a very difficult to learn and never ending topic for blogger, the more you learn the better you get. In my past 6 months of blogging career believe me every day I learn new SEO tips from one or another blog sites. But what if you have just started, you cannot be very technical in the early stages. So you need to first begin with the ABC of it. And here I am going to teach it to you. Some basic SEO tips that every beginner should learn right away.
1) Catchy Post Titles
This is a very easy to learn SEO tip, make sure whenever you write a new post make the title of the post very catchy and attractive. People would never like to see a post which has a very dull and boring title. Let's take this post as an Example - A Good Title "Top 5 Killer SEO Tips For Beginners" and the boring one "Some SEO Tips." Include some catchy headlining words in the post title. In this case "Top 5 Killer." Whenever you search for anything on Google you get thousands of results, but do you really visit all of them. No, you only visit the one which you think would give the perfect information and would seem to you very catchy.
2) Use Social Media
The main secret for SEO for beginners lies in Social Media. It's not a very complex task and anyone can do this. Use social media, each and every one on which you can get your hands on. Use Facebook, twitter and especially Google+. With the increase in the population on Social Sites than on the streets, target the audience with your brand name where you find more people. It can bring huge traffic to your site and consequently increase your rankings on Search Engines.
3) Linking Pages
The biggest example you can see yourself is if you read Wikipedia. Have you seen how they interlink each and every post on their site within the related posts? That's why their site has such a less bounce rate, i.e. no. of visitors that include just one page view. So, connect your posts within one another and see the results yourself. This tip will keep your audience for more time on your site and will keep the flow on. Include a popular post widget below each and every post of your site or in the sidebar so that people can see it clearly. This will help a lot.
4) Use SiteMaps
Using sitemap can help a lot as it just gives the search engines a map so that they can easily navigate and index each and every page of your site. There are many popular plugins available for WordPress Platform which can help you do this task easily. One of my favorite and the one which I am using right now is SiteMap XML. So go ahead and create a sitemap for site and submit it to Google though the Webmasters Tools Page.
5) Write Guest Posts
This can help you both in getting traffic to your site as well as building some backlinks. The main reason of doing so is since you have just started out; therefor the chances are you might not get a lot of views. So if you write Guest Posts for some big sites you will surely get a backlink through that post and the second is that people might visit your own site from the guest post if they like it. I write occasionally for many blogs and believe me just a single post over there brings considerable amount of traffic to my site.
So these were some basic SEO tips that can help you shoot out your online business if you have just started out.

50 SEO Tips and Tricks for Online Success

By Chris W Sharp

The majority of all SEO knowledge can be summed up through 50 tips and tricks. These SEO tips comprise 12 years of SEO evolution, professional insight, and proven results. The SEO tips range from basic concepts to advanced strategies. Work your way down the list, and when you complete it, and understand it, you will be armed with a productive skill set that can contribute to all future online marketing efforts.
#1: Use META tags for your Title, Description and Keywords. Keep META tags relevant to the content of each individual page.
#2: Don't try to optimize too many keywords on one page. Keep a narrow focus and keyword theme on a page by page basis
#3: Perform keyword research to identify phrases used to represent your products and services. Each page optimized to a unique word.
#4: Implement keyword-friendly title and alt attributes to links and images. Similarly, use keywords in your web page names.
#5: Include at least 1 outbound link to a non-competitive authority website in your industry. Google has made this point very clear.
#6: Google has declared that page-load speed will impact search engine ranking. Page load speed should be under 2 seconds.
#7: If you service only a local community, optimize your website for that community. Tap the local business tools for each search engine.
#8: Build an XML and HTML sitemap to ensure thorough search engine crawling. Free online sitemap resources can help you.
#9: For any page intended for SEO, include a minimum of 400 words per page. Make sure the content is supported by keyword research.
#10: Submit to more than only the Tier 1 search engines. Tier 2 search engines can drive traffic, and count as inbound links in some cases.
#11: Don't pass on "link juice" unless necessary. Use the [rel="nofollow"] attribute if you don't want link credit passed on.
#12: Build web pages and not list items [li]. Rather than displaying a list of services/products, dedicate a web page to each item.
#13: There is no such thing as a "duplicate content penalty." Google has confirmed. Factors other than content influence rank.
#14: The use of "301 redirects" are critical for transferring established ranking from an old website to a new web design.
#15: Never allow a 404 error. Implement error handling to bounce 404 errors back to your website. Consider turning a 404 into a 301.
#16: SEO friendly web design begins with keyword research. Keywords should influence domains, page names, tags/attributes & content.
#17: Many Tier 1 search engines factor in the age of a domain name when determining pagerank. It established business maturity.
#18: The length of time your domain is reserved can influence pagerank. A long registration period indicates long-term ambitions.
#19: When you engage in PPC, you can save money by not bidding on phrases where you already have strong organic rankings.
#20: Use Google Webmaster Tools to identify up-and-coming rankings. Optimize these search ranking impressions and watch them climb.
#21: Do not use a pure Flash or graphical home page. Always make sure you have a healthy amount of content and solid navigation.
#22: Don't like begging for inbound links? Try writing articles and submitting them to article submission sites. Target ~450 words.
#23: Implement keyword research when writing articles and newsletters. Host the content on your website with clean navigation.
#24: Regularly add new content to your website. Blogs, tips and articles work well. Search engines favor frequently updated sites.
#25: Use descriptive content for items in your shopping cart. Don't call it "item 13324". Utilize the "title" link attribute.
#26: Don't hyperlink generic text like "buy now" or "click here." Use keyword-based content in your links.
#27: Link quality is more important than link quantity. The sum of the inbound pagerank (link juice) is what matters.
#28: Fast site indexing for Google can occur through Google-owned media, including Blogger, Knol, Buzz, Google News, and You Tube.
#29: Maintain clean website code. Follow WC3 standards, fix broken links & images, remove 404 errors, no frames, use static URLs.
#30: Use the [strong] tag to emphasize targeted keywords. Use [b] for aesthetics, where the phrase is not targeted for ranking.
#31: Don't try to do too much with one web page. Likewise don't try to do too much with one website. Search engines want focus.
#32: The content around a link carries weight for the linked page. Be descriptive and integrate targeted keywords.
#33: Domain registrars sell ownership privacy protection. Don't buy it if interested in SEO! The search engines want transparency
#34: Search engines prefer fresh content over static. Fresh content can come from articles, blogs, site interaction & social media
#35: Human factors matter. SEO friendly efforts must also be human-friendly. Once you gain clicks, you still need to make the sale.
#36: Site ranking cannot be punished for bad inbound links. However it can be punished for linking to bad sites, such as link farms.
#37: Implement search-friendly URLs. Many shopping carts and CMS' use dynamic links that interfere with search engine indexing.
#38: Every web page should include a keyword-based headline tag [h1]. Maintain font size with style tags.
#39: Your [h1] tag should integrate the focus keywords used in your [TITLE] and [META] descriptions. Stick to a tight keyword theme.
#40: Google AdWords states that a "www" before your domain name increases clicks. Carry this through to SEO with canonicalization.
#41: Consider "article swapping" as a means for building inbound links. This technique not only builds links, but boosts content.
#42: You can optimize for more than websites. Depending on your business model, SEO can apply to video, audio, images and articles.
#43: Be patient with SEO. It may take weeks for SEO changes to take effect. Make sure prior changes take root before changing again.
#44: While Google pagerank does not directly impact your keyword ranking, it influences how often and how deep your site is indexed.
#45: Search engine spiders may see "http://WWW.domain.com" and "domain.com" as 2 separate websites, therefore cutting link-juice in half.
#46: If one page has 2 links pointing to the same location, Google only considers the text and attributes of the first link.
#47: If you sell physical products, publish them in Google Products. Implement descriptive keyword phrases in your XML posts.
#48: If you sell products, create merchant accounts with Yahoo Shopping, Amazon, eBay, etc. Let those resources work for you.
#49: Change web pages that consistently rank poorly. [META], [TITLE] and even content. Without improvement, change every 3-4 months.
#50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress.
Beginners to SEO may feel overwhelmed with our "How To" SEO tips and tricks. That's okay, you'll learn as you go. Don't be daunted by the large number of SEO Tips, just start at the top and work your way down. As you learn the more simple SEO tricks and concepts, the more advanced concepts will become easier to understand and implement.

SEO Tips and Tricks That Will Drive Your Site to the Top

By Tom Greaves

Do you spend your time looking for SEO tips online? How do you know which SEO tips to trust? The truth is SEO changes so fast that yesterday's SEO tips are old news by today. To be a competent search engine optimizer you must be one step ahead of the game. Always looking for optimization tips that enhance your sites effectiveness.
There are however some SEO tips that will never change and will always be relevant to your SEO efforts. These free tips will take time but will act as an awesome investment in your business. The SEO tips I am going to share with you today are based on linking strategy.
You see a lot of search engine optimizers or site owners that are new to the industry concentrate all their efforts on building inbound links to their home pages. This is not correct and will dilute your link building effectiveness.
Before I go into how you should build links and where those links should be pointing, I want to make myself clear about what an effective link is. An effective link should come from a relevant page, a page that is based on a subject of a page you are linking to. The more relevant the better. The link must also come from a page with a high Page Rank, this may be difficult at first but will improve as your site builds credibility. Finally a link should also be anchored with your targeted keyword, this will increase your keyword authority.
So where should these links be pointing. Well you should create a page based on one or two targeted keywords. Then you should attempt to create quality links to each page you create. So if you had 50 keywords you wanted to target you would have to create 25 - 30 pages with links going back to all of them. This is what is known as deep linking and will vastly improve your search marketing campaign.
These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.
As I said at the start of the article, most SEO tips will change and modify as time goes on but relevant, high quality, anchored links deep linking back to your site is something that will not be changing anytime soon.

What Is SEO? Search Engine Optimization

By Chandani Gamage
When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
2) Back-linking
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses
The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".
Back-linking
When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.
For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.
Regular updates
People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.